Yeah, I don't really get this either. According to multiple unofficial reports, Apple is on the verge of making a $3.2-billion bid for Beats Electronics, the firm behind Beats by Dre headphones and the Beats Music streaming service.
Reuters claims Apple and Beats are "still hashing out details," and there's a chance the deal might not happen. However, Apple is said to be "in the market for a subscription-based music service." Also, the company has over $130 billion burning a hole in its pocket.
A related story by Forbes sheds a little more light on Apple's potential reasoning here. The story points out that Beats "holds patents on certain software technology," has had its headphones prominently featured in Apple's retail stores "almost since their invention," and claims a 51% share of the premium headphone market. Forbes adds that the Beats Music streaming service "offers a much more thorough—and successful—social experience than iTunes."
I suppose that makes sense. Then again, the success of Beats Music seems to have fallen short of the hype. Last month, Billboard reported that the service's first 100 days had been a "disappointment," with unofficial sources estimating a subscriber base in the "low six figures." iTunes, by comparison, had "almost 800 million" subscribers as of two weeks ago, according to Digital Trends.
|G.Skill KM560 MX keyboard drops the numpad||8|
|Rumor: Acer Triton 700 may use an unreleased Pascal GPU||19|
|Silverstone Vital VT02 could hold a Core i7 in under two liters||8|
|Galax and KFA2 induct the GTX 1080 Ti into the Hall of Fame||21|
|Acer's Aspire GX-281 lineup brings Ryzen to the masses||17|
|Deals of the week: discounts on CPUs, mobos, and more||8|
|Asetek gets $600,000 from Cooler Master in AIO cooler patent spat||18|
|Acer Predator Triton and Helios laptops are ready for serious play||15|
|Intel enjoys healthy revenue and profits for Q1 2017||30|