Lego USB drives aren’t exactly a new thing. People have been making their own for a while. But PNY is now selling an official version thanks to a partnership with the Lego Group (PDF). Check it out:
The drive can add 8GB or 16GB of flash storage to all manner of brick-based creations. Transfer rates are limited to USB 2.0 speeds, but the asking price is low. PNY is only charging 10 bucks for the 16GB version. That’s a much better deal than the 4GB Lego "minifig" drive, which costs twice as much for a fraction of the storage.