AMD's A-series price cuts still aren't in effect


— 11:22 AM on October 28, 2014

A week ago, AMD announced some pretty deep price cuts across its A series of APUs. The cuts were supposed to take effect "soon, if not immediately," but they still don't seem to apply at major e-tailers, including Amazon and Newegg. Take a look:

Model Newegg
price
(10/21)
New SEP
(10/21)
Newegg
price
(10/28)
Amazon
price
(10/28)
A10-7850K $179.99 $143 $179.99 $166.01
A10-7800 $164.99 $133 $159.99 $159.09
A10-7700K $159.99 $123 $139.99 $139.99
A8-7600 $109.99 $92 $104.99 $104.99
A6-7400K $84.99 $58 $69.99 $71.49

The first set of prices was gathered on October 21, just as the price cut was announced. The second set was gathered this morning. As you can see, some prices have come down slightly, but we're still quite a ways from AMD's new suggested e-tail prices (or SEPs). The A10-7800 in particular is effectively marked up by about 20% at both Newegg and Amazon.

AMD isn't saying what's taking so long, nor has it shared an updated timetable for the cuts. "We're working with them [the e-tailers] to get the prices closer to SEP," the chipmaker told us. "Stay tuned, more as it comes."

It's not unheard of for a price cut to take a few days to propagate across e-tail listings. AMD did promise immediate or near-immediate changes, though, and it hasn't delivered. That's too bad, because the announced cuts really should make A-series APUs quite a bit more competitive. We featured an A10-7800-powered sample build in our new System Guide for that reason.

Also, this delay narrows the window in which shoppers can take advantage of both the price cuts and AMD's software bundling deal. Until the end of the month, AMD says customers who purchase an A10 APU are entitled to one of three games (Murdered: Soul Suspect, Thief, or Sniper Elite 3) or a copy of Corel Aftershot Pro 2 for $5.

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