Apacer exec sees 256GB SSDs falling below $70 this year

— 12:14 PM on January 23, 2015

Solid-state drives will get a whole lot cheaper in the second half of this year. That's according to CK Chang, General Manager at Taiwanese digital storage firm Apacer. Speaking to DigiTimes this week, Chang said he expects 256GB SSDs to fall below $70 in that time frame, with 128GB offerings to land at just $40.

Right now, SSDs with capacities in the 240-256GB range start at around $90, although most are priced at $100 or more. As for 120-128GB units, you can expect to pay around $60 for those.

Chang expects the coming price decline to be spurred by NAND flash makers as they transition to 14-, 15-, and 16-nm process geometries. The move, DigiTimes says, will "[drag] production costs down substantially." No kidding.

Dirt-cheap 256GB drives would be nice, but if you ask me, bargain-priced 512GB SSDs are a more exciting prospect. If 256GB drives fall below $70, then it's probably fair to expect 512GB offerings to land under $140—or perhaps even lower, since the cost per gigabyte tends to decline as capacities rise. 512GB offers quite a bit more headroom, especially for those large games that have come out lately.

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