Last fall, Dell announced that it was acquiring major business storage and services corporation EMC. The $67 billion deal is moving forward, and Dell has now revealed details about how the combined businesses will be branded and organized.
The combined company, with its entire family of brands, will be known as Dell Technologies. There will be two primary sub-brands: Dell and Dell EMC. The company's client PC and technology business will continue to operate under the Dell brand. Consumers will see the familar brand name as they browse the laptop shelves at their local Best Buy. Client systems for businesses and institutions will fall under this brand, as well.
The company's enterprise business will be branded Dell EMC. This division includes, as the name suggests, much of what Dell acquired through EMC. It's not quite clear what's happening with VMware, SecureWorks, Pivotal, Virtustream, and RSA, some of the other businesses affiliated with EMC. Dell's announcement suggests they'll be part of the new Dell Technologies family. Last fall, however, EMC revealed that it was reorganizing all of its cloud-computing offerings, including VMware, into Virtustream. Regardless of how the naming shakes out, though, these services should fall under Dell EMC.
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