Helping consumers find products they like from a large, ever-expanding collection is a good problem to have, but nevertheless a problem. As of the last tally, Steam had over 6,000 titles available. Valve now decided to update its Discovery system to give its users more tools for finding games.
As was leaked earlier this fall, many of the changes to the Steam storefront use players' gaming preferences to add personalization to certain elements. For example, the "Featured and Recommended" section at the top of the page has been updated with logic that takes into account not only the games in users' libraries, but their play times for each title, their friends' recommendations, and the curators they follow. The storefront lets users know why each game is featured, like mentioning it's a "Top Seller," or indicating which tags connected the game to the user.
Users also have a bit more control over what appears on their storefront. Valve placed a drop-down menu in the upper-right corner of game images that allows users to add that game to their wish list, indicate that they're not interested in it, or access a store content preferences menu. In that preferences menu, users can exclude certain kinds of content from their storefront, like Early Access titles or games with too much violence. The company promises that when a user says they're not interested in a game, that title won't appear again in most of the storefront's elements.
There are a number of other changes, including new quick links in the left-hand menu and some big blue buttons that Valve is pretty excited about (we're serious—read the announcement). Hopefully, this storefront update will give users more control over the system, while allowing developers a better chance to reach an audience that's interested in their games.
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