O'Reilly Publishing opens Z.O.O.
The very successful technical book seller O'Reilly Publishing
has decided to continue capitalizing on the success of their "animal"
books. An article
details the plans:
To explain the break with O'Reilly's traditional schemes, O'Reilly head Tim
O'Reilly: "We at O'Reilly have reached unprecedented success with our
series of 'animal' computer
books. These books have quite a degree of fame with computer nerds the
world over. I say 'camel'
and you think Perl. In fact, market research indicates the success of
these books is due entirely to
the 'cute' guys on the covers. We here at O'Reilly decided to
capitalize on our animals' fame. The
logical step was to place them on display."
No information yet on the actual opening date. Z.O.O stands for
wned by O