Google puts a halt on Pixel-branded laptops


— 4:18 PM on March 1, 2017

Chromebooks are a popular, growing product. Their combination of a simple operating system, decent specs, and affordable price has proven popular with shoppers everywhere. Google first released its own premium, here's-how-it's-done take on the concept with its Pixel laptop back in 2013, ending it last year with the Pixel 2. However, the company's now putting the kibosh on more iterations of the Pixel laptop, at least for the time being.

Google's Rick Osterloh spoke to journalists at the Mobile World Congress and let slip that the company has "no plans to do [a Pixel laptop] right now." According to the site, Osterloh stated that the two versions on the market have sold out and that there won't be new stock coming in. As TechCrunch dutifully points out, there's not a single Pixel laptop in sight in the Google Store. There's a glimmer of hope on the horizon, as Osterloh later clarified his position: "Regarding the future of Google-branded laptops [...], I should clarify that [Google doesn't] have any plans to discuss at this time."

This development isn't exactly news to those that have been paying attention. It's also worth pointing out that Chrome OS has proven quite successful on its own despite the existence or disappearance of the Pixel laptops. Osterloh says that "Google hasn't backed away from laptops. We have the number two market share in the U.S. and U.K." The Pixel name now lives on in the smartphone land alone. Insert your favorite joke about dead Pixels here.

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