C|Net is running an interesting story on a web service that's letting its users choose their own ads. Web advertising is a reality that we all have to deal with, but I have to wonder if this could make ads more bearable? For sites whose ads are poorly targeted you could choose only ads that you're interested in, less indifferent to, or at the very least those without bright flashing colors.
The more I think about this, the more I'd really like it to catch on. Maybe one day I'll be able to filter out feminine hygiene product commercials.
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