Dude, Dell's getting a white box


— 4:56 AM on August 20, 2002

Computer giant Dell keeps on expanding its business, and they're about to dive into the white box market:

Apparently Dell will introduce a white box PC to the US channel this week, and introduce a raft of other incentives including dealer incentives, channel Web sites and the other usual distribution box of tricks.
Dell has always been about selling custom PCs directly to consumers and businesses, but this latest move is part of an expansion binge that has also seen Dell getting into PDAs and printers.

Lately, there has been a lot of talk about the use of AMD's upcoming Hammer processor in white box servers and workstations. It's a huge stretch, but Dell could be looking at offering white box Hammers to avoid any conflict with Intel and Dell's existing server and workstation lines. Then again, this could just be what Dell sees as the next step towards global domination.

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