Pop-up ads mutate


— 2:55 AM on December 23, 2002

Just when you thought pop-up ads couldn't get any worse, they mutate, and become potentially far more annoying. C|Net has the scoop on a new technique that's sure to make critics of current pop-up ads livid:

But a relatively new feature may make it harder for people to avoid these windows. Using a technique called the "kick through," advertisers can direct a person to another Web site if they simply move their cursor across the pop-up ad--no clicking is necessary.
If "kick through" catches on, alternative web browsers that support pop-up blocking could become even more popular, potentially eroding Internet Explorer's browser domination. Microsoft has never shown an interest in blocking pop-up ads, but all that could change it if starts losing a lot of market share in the browser arena.
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