Intel introduces Centrino brand

— 2:21 PM on January 8, 2003

In what looks like the worst case of product branding of 2003, Intel has announced its Centrino mobile technology, which includes the processor formerly known as Banias. It looks like Banias is now being referred to as the Pentium M, which I'm sure customers will confuse with Intel's current Pentium 4 M mobile processors, but I digress.

Centrino isn't so much a specific product as it is a collection of three different technologies, which include the following:

  • Intel® Pentium® M Processor
  • Intel® 855 chipset family
  • Intel® PRO/Wireless network connection
Intel's introduction of the Centrino brand is interesting because it potentially discourages notebook manufacturers from using chipsets and wireless connectivity hardware from Intel's competitors. I would assume that, unless a notebook includes all of the above components, it can't be branded with the Centrino name.
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