Graphics price war coming?


— 1:22 PM on January 24, 2003

This story over at DigiTimes suggests that a price war may be coming between manufacturers offering high-end video cards based on ATI's Radeon 9700 Pro and NVIDIA's GeForce4 Ti 4800SE. With the GeForce FX almost upon us, the market seems ripe for some price slashing, especially considering how long the Radeon 9700 Pro has been available.

Currently, you can pick up a graphics card powered by ATI's Radeon 9700 Pro for between $270 and $280, while cards powered by NVIDIA's GeForce4 Ti 4800 SE are available for just below $200. Let's not forget that NVIDIA's GeForce FX will debut soon, hopefully, with a price tag of $399. ATI's R350 is coming, too. The latest word there is that final silicon is due any day now. I wouldn't expect ATI to sell R350-based graphics cards for any less than $399 initially, but the new chip could put pressure on third party manufacturers to cut Radeon 9700 Pro prices further.

Ain't competition grand?

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