Apple cuts iMac prices and selection

— 12:40 PM on February 4, 2003

Apple has cut prices on its iMac and eMac products, and also the number of different models offered within each line. Consumers will now have only two choices when buying an iMac or eMac, though they can slightly tweak the most expensive model in each line for a more custom build.

Apparently, the move to fewer iMac and eMac choices is an attempt to more clearly differentiate between high and low-end models. Offering consumers fewer, more distinct options could certainly make deciding which iMac or eMac to buy easier, but it could also lessen the appeal of the platform for /switchers accustomed to a wider variety of PC configurations.

In any case, it's good to see Apple extend price cuts across its desktop and notebook lines. Cute computing is getting cheaper.

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