Apple to launch music service

— 1:26 PM on March 4, 2003

It looks like Apple is set to launch its own online music service for Mac users. Instead of using the popular MP3 format, it's being reported that the service will offer files encoded with Apple's proprietary Advanced Audio Codec (AAC), which will use DRM technology to prevent downloaded files from being played back on unauthorized computers or devices. Apparently, Apple still wants users to be able to burn music files to CD, but that could undo any fancy copyright protection schemes.

According to the LA Times, prices associated with Apple's service would be competitive with online music services that offer similar functionality, so it will be hard for Apple to call its new service revolutionary. Still, the service has the potential to capture the hearts and minds of Mac users, even if they make up only a small slice of the total market for digital music sales.

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