Asus to offer Radeon-based graphics cards


— 3:58 AM on October 1, 2003

Rumors circulating that Asus would begin producing ATI-based graphics cards have been officially confirmed. Here's a snippet from the press release:

MARKHAM, Ontario – ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT) today announced that ASUSTek Computer Inc., a world leading supplier of graphics add-in-cards, has chosen ATI’s RADEON™ VPUs (visual processing units) for its new line of products. Beginning in October, customers will be able to choose the fastest and most advanced graphics cards from ASUS, which is well recognized and trusted by computer gamers everywhere.
With Asus' ATI-based products launching in October, I'd expect to see Radeon 9600 and 9800 XT-based graphics cards in the lineup. Asus could produce simple Radeons based on reference designs, but given the company's resources, we may see something a little more innovative. Considering that Asus already offers dual DVI versions of NVIDIA's GeForce FX 5200 and 5600, a dual DVI Radeon might not be out of the question.

It's important to note that Asus hasn't discontinued its GeForce FX-based graphics products; they're just adding ATI-based cards to the mix. From a graphics card manufacturer's standpoint, offering product lines based on more than one graphics chip vendor's product is a nice way to hedge against less competitive products. Asus and others already offer motherboards based on core logic chipsets from different manufacturers, and it looks like graphics cards are next.

 
   
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