Blogging to go corporate?

— 5:47 AM on October 24, 2003

C|Net has an interesting interview with Blogger creator Evan Williams. The interview covers everything from blogging trends to challenges associated with search engines, but this exchange about blogging in businesses caught my eye:

How many people blog at Google?
Not sure what the count is, but I know there's a couple hundred or more. It's really interesting to see the network grow from scratch.

Do you use that to get to know one another or to keep up-to-date on projects?
A lot of people use it to keep up-to-date on projects and to share pointers or expertise. I've heard people comment on how it's way easier to know what's going on internally now. You can find out what's going on when you go there or when you're curious about it, but you don't have to be deluged or distracted from your normal day.

I have to admit to enjoying Damage's Etc posts, Anand's Weblog, and even the Shack's First Post, but I didn't expect blogs to have much internal usefulness for corporations. Searchable corporate blogs could be valuable knowledge bases for employees, but if the blogs aren't work-related, they could become productivity-draining distractions.
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