CNN is reporting that Google is looking at getting into the email business in an attempt to serve more keyword-based ads.
The Mountain View, California, company, which has recently made several e-mail related acquisitions, is working on a way to serve advertising to an e-mail at the moment it is opened, people close to the company said.Google already owns googlemail.com domain, so it may only be a matter of time before the company offers its own brand of web-based email.
By moving into e-mail -- the Web's most-used program -- Google would open up a huge new market for its lucrative "sponsored links" advertising business that delivers ads tied to keywords in Web searches or on content pages, analysts said.
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