Users don't mind TV-style web commercials?

— 3:57 AM on March 16, 2004

BBC News is running a rather shocking story on TV-style Internet ads that users find less irritating than other forms of web advertising.

It tested a number of video ads over six weeks on leading sites such as, CBS Sportsline, Gamespot, iVillage and Lycos.

Results from the test showed that web surfers found the commercials much less aggravating than other forms of net advertising.

An online survey of more than 3,500 users who saw the ads found that just 28% said they were annoying.

I can't stand having to skip through TV-style commercials, but could it be possible that the majority of mainstream users don't mind watching commercials with web content?
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