Gateway to kill the retail calf


— 9:19 AM on April 2, 2004

The spotted-cow-box PC company is ending its foray into retail with a bang, shutting down alll 188 of its Gateway Country stores—within a week. ZDNet.com.com.com has a write-up on the move. (Thanks Thresher.) This decison is part of an ongoing revamp of the company:

Gateway recently acquired eMachines, and following the closing of the stores, the combined company plans to lay off 2,500--38 percent--of its 6,500 employees. Employees will receive severance packages. The company said it will provide more details about the impact of the closings on its revenue and costs when it announces its first-quarter results April 29.
Gateway will still use retail channels, it seems, but not its own stores. That pretty much leaves the arena open to Apple, which seems to thrive, in its limited way, on the unconventional.
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