Apple's iPod has apparently cornered 68% of the overall MP3 player market. At 82%, the iPod's share of the hard drive-based MP3 player market is even more impressive. Archos, Creative, Dell, iRiver, and Rio all offer hard drive-based players that compete with the iPod, some of which are quite appealing, but none have been able to challenge Apple's dominant position.
Growing iPod market share is great for Apple and its iTunes Music Store, but the iPod's mainstream appeal is driving some long-time users into the closet.
Closet iPod use is particularly acute among early adopters, said consumer behaviorist Tom O'Guinn, because they don't want to be identified with the Johnny-come-latelies.Was the iPod really that much cooler back when it was underground?
"The phenomenon in question is 'desired marginality,'" he said. O'Guinn said for some Mac users, for example, Apple's marginal status and low market share is a "source of pride." And as the iPod goes mainstream, some early adopters are affronted by its lack of exclusivity.
|Aerocool starts Project 7 with a flurry of case and cooling gear||5|
|NTFS filesystem bug could crash Windows 7, 8, and 8.1||36|
|Enermax NeoChanger is both a pump and a reservoir||13|
|Acer sprinkles the Iconia Tab 10 with quantum dots||9|
|Deals of the week: lots of motherboards and a cheap GTX 1080||20|
|MSI Vortex G25VR, Infinite-A, and Pro 20EX PCs fill all niches||2|
|Nvidia unveils the GeForce GTX Battlebox certification program||31|
|Acer Spin 1 and Nitro 5 laptops are ready for school season||13|
|Ryzen AGESA 22.214.171.124 exposes more memory overclocking options||69|
|Nah, giving it up with no resistance is downloading Chrome.||+8|