Intel reorgs around platform approach

— 11:28 AM on January 17, 2005

As part of Intel's ongoing move toward a platform-oriented approach to the world, the company today announced a major internal reorganization. The reorg will break the company into platform-oriented groups. This bit from the press release nicely explains the concept behind the move:

Intel first provided customers with full sets of technology ingredients — such as microprocessors, chipsets, communications chips, base software capabilities, and other enabling tools that work together as a platform to improve the way technology is used — with the 2003 introduction of Intel® Centrino™ mobile technology. Today’s announcement aligns Intel’s organizational structure fully with this approach by creating three groups to lead the company’s efforts in platforms for mobility, the digital enterprise and digital home.
Executives have been reshuffled, and entire, independent business units have been created to fit this approach. I'd expect to see a raft of new, Centrino-like "platforms" coming out of Intel in 2005.
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