According to X-bit Labs, AMD plans to introduce its own multimedia brand name, aimed directly at Intel's Viiv. Unlike Viiv, however, AMD won't be developing the various components or the chipset in-house, opting to work with other chipset developers instead.
There's no word on which CPU design AMD will use or what additional components will be available under the new brand name, but this will definitely be an uphill push for the smaller manufacturer. It's safe to assume that Intel will unleash a marketing blitz behind Viiv, just as it did when Centrino launched. Whatever design AMD fields, it'll have to be something memorable enough to hold the attention of both OEMs and consumers at a time when Intel will be fighting for every eyeball around.
Hopefully, AMD can come up with a better name than Sempron this time.
|Gigabyte has two A320 boards for bread-and-butter Ryzen builds||27|
|MSI GTX 1080 Ti Armor 11G is the first custom card on e-tail shelves||9|
|Google points deep-learning machines at audio effect subtitles||5|
|Throw a Quadro card on Gigabyte's Z270X-Designare||12|
|Deals of the week: an RX 480 4GB for $150 and more||27|
|Dell UltraSharp 32 8K embarrasses 4K monitors||78|
|EVGA readies a Hybrid Waterblock for Nvidia GP102 cards||11|
|Elgato Stream Deck lets streamers play news desk||7|
|Puppy Day Shortbread||27|
|Well, so much for Common Courtesy Day...||+31|