According to X-bit Labs, AMD plans to introduce its own multimedia brand name, aimed directly at Intel's Viiv. Unlike Viiv, however, AMD won't be developing the various components or the chipset in-house, opting to work with other chipset developers instead.
There's no word on which CPU design AMD will use or what additional components will be available under the new brand name, but this will definitely be an uphill push for the smaller manufacturer. It's safe to assume that Intel will unleash a marketing blitz behind Viiv, just as it did when Centrino launched. Whatever design AMD fields, it'll have to be something memorable enough to hold the attention of both OEMs and consumers at a time when Intel will be fighting for every eyeball around.
Hopefully, AMD can come up with a better name than Sempron this time.
|Asus Tinker Board gives the Raspberry Pi 3 a run for its money||38|
|Mushkin enters the keyboard market with the Carbon KB-001||28|
|Report: PC gaming hardware market expands to an all-time high||29|
|Asus ROG Maximus IX Formula chills with an EKWB waterblock||2|
|Deals of the week: high-powered graphics cards, monitors, and more||11|
|Eurocom Tornado F5 SE mobile server can eat desktops for lunch||12|
|Microsoft releases Pix DX12 tuning and debugging tool for Windows||21|
|Cryorig's QF140 fans offer a choice of silence or performance||17|
|SteelSeries' Apex M500 keyboard reviewed||12|