NVIDIA plans to double phone, laptop sales

— 12:58 PM on March 16, 2006

NVIDIA Vice-President of Investor Relations Michael Hara said today that the company plans to double sales in the laptop and cell phone markets. On the mobile phone front, Hara claims that NVIDIA's cell phone-related sales will keep doubling for "three to four years," and that mobile 3D gaming will become important enough to "[drive] the business" by next year. NVIDIA also expects its notebook business to double this year, eating into ATI's current 70% share of that segment. The notebook market is expected to increase by 20% this year, and NVIDIA hopes to capitalize on that growth.

In related news, NVIDIA reportedly plans to purchase PACE Soft Silicon, a company that develops mobile media products for phones, PDAs, and personal media players. PACE Soft Silicon has its main development center in Pune, India, and sells products to the likes of Asus, Motorola, Samsung, Sagem, and Sharp. NVIDIA hopes this acquisition will speed its graphics technology development. No further details regarding the deal are available at this time, although it is likely that the acquisition would be a part of NVIDIA's plan to expand its share of the mobile market. Last year, NVIDIA also opened a design center in Bangalore, India, which is about 250 miles south of Pune.

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