Dell announces Alienware purchase
Dell has just announced that it has entered
a definitive agreement to acquire high-end PC rival Alienware. Dell
states that Alienware will operate as a wholly owned subsidiary while
retaining its current brand, management, and founders, as well as
product development, marketing, sales, and technical support. About the
deal, Michael Dell said that Alienware's products would be an "excellent
complement" to Dell's own line of high-performance machines, and that
Alienware had "tremendous brand appeal." Nelson Gonzalez, Alienware's
CEO, stated that Alienware would in turn benefit from Dell's
"world-class supply chain and operational efficiencies," and that the
"reach and appeal" of the Alienware brand would ultimately be extended. (Thanks to TR reader DrDillyBar for the heads-up on this story.)
This announcement vindicates earlier rumors sparked
by VoodooPC CTO Rahul Sood, which Dell had later downplayed by claiming that Dell's
high-end XPS range already offered "better performance and better value"
than Alienware's machines.