NVIDIA, AMD work on stable platform image

— 5:07 PM on March 25, 2006

ExtremeTech reports that NVIDIA has been quietly pushing its NVIDIA Business Platform among top channel vendors and tier-2+ system builders in an effort to chip away at Intel's business market share. This program is designed to complement AMD's Commercial Stable Image Platform launched last September in partnership with other chipset vendors, such as ATI and VIA. NVIDIA's Business Platform has already been implemented with a variety of system builders, as well as motherboard products from Asus, Foxconn, Gigabyte, and MSI. Certified systems are required to use an nForce 430 chipset, onboard GeForce 6150 graphics, and support Athlon 64 or Athlon 64 X2 processors. Martin Reynolds, an analyst for Gartner, says that NVIDIA is being recommended by the consulting company due to its experience in the workstation market with its visualization products. Reynolds says that this experience makes NVIDIA a better choice than ATI, and that NVIDIA also "understand[s] stability better" than other chipset manufacturers.

In related news, Intel has confirmed that it is considering the development of a business platform brand, which would complement the company's Centrino and Viiv mobile and entertainment platforms. Intel Senior VP Anand Chandrasekher says that the company is currently "looking at whether [it] should do something in that arena." The brand could be introduced with Intel's "Averill" platform, which will include a Conroe processor, a Q965 "Broadwater" chipset, and perhaps also Intel's LaGrande security technology.

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