Partly made on a Mac

This week, The MacHole is going international. No, not to the House of Pancakes, but to Vancouver, British Columbia. Which is neither part of Britain or Columbia, but is instead located in America’s main source for sketch comedians and semi-punk pop stars, Canada.

And it’s flippin’ beautiful here. Let’s just hope it stays that way.

I am not currently sitting in the Loden hotel in downtown Vancouver pecking out this blather on the dime of the Tech Report. Herr Damage knows better than to let me fritter away Toonies on McKenzie Brothers bobble heads. I’m here on official business for my employer, helping to produce two television commercials for Interstate Batteries. Yes, I wrote them. Yes, they shall rock. But only partly because I wrote them. Mainly because we have a ton of people working on them who all know what they’re doing. And as those of you who go to an office every day know, that’s very rarely the case.

Since I’ve been in the Land o’ Hockey Hair for a few days now, I missed all of the hullabaloo over AT&T finally activating MMS for the iPhone. I realize the excitement of seven-year-old technology finally reaching the iPhone is something not to be ignored, like a retrospective on the films of Jan-Michael Vincent, but well, I am ignoring it. Yes, I duly updated my carrier file and noticed the “add pic” icon in the iPhone’s messaging app. Woo. Hoo. I’m sure I’ll use it at some point, but not whilst AT&T wants to ding me $19.95 for every half a kilo of data I send while I’m on a walkabout. Sorry, wrong country. While wearing flannel, eh.

Anyway, back to me. Over the next week, we’ll be shooting two spots. Both outdoors, hence the need for continued nice weather. Once spot is actually being shot over two nights, even though it has nothing to do with a rave, vampires, or Taco Bell drive-thrus. And every single part of the spot is being created on a Mac. Except for most of it.

I wrote the spots on my trusty, if slightly creaky in a Steven Seagal kind of way, MacBook Pro. After that, I’m not really sure of the Mac’s involvement in things. The spots will be edited on an Avid system that may or may not use Macs as the host machines. Visual effects will be done on Autodesk Flame and Inferno systems running out of Linux. Audio will more than likely be done on a ProTools rig that’s powered by a Mac, but again, I don’t know for sure.

Why don’t I know? Because I don’t care.

Out in the real world where real money is spent by real clients who want real results for trusting you with their buckets of ducats, you don’t really care what people use to get the job done—you just care that they get it done and do it well. Sure, I’ll ask what an editor or post house is using, but that’s because I’m gear dork. In my already-too-many years in the business, I think I’ve run into one person who was such a gear snob that he wouldn’t work somewhere over platform issues.

Dumb.

When it comes to what I use, give me a Mac. When it comes to what you use, you can bust out the abacus if it delivers the goods. In other words: talent talks, fanboy jackassery walks.

Now if you’ll excuse me, I have an Alex Trebek’s moustache fan-club meeting to crash.

Later,

Fox

Comments closed
    • fdman
    • 10 years ago

    I’m sure you’re a nice guy, but holy cripes your articles are just pretentious as hell.

    • funko
    • 10 years ago

    columbia != colombia

    • insulin_junkie72
    • 10 years ago

    /[

    • d0g_p00p
    • 10 years ago

    $19.95 for 512Kbit of data? If anything proves that macheads will buy anything made by Apple no matter how badly they get shafted it’s proven with the iPhone.

    Everyone that I know who has one has to deal with dropped calls, expensive data plans, terrible “3G” speeds, rollout of features that other phones/carriers have had for years and much much more.

    I just don’t understand why anyone would put up with the crap that is the iPhone just because it’s made by Apple and it’s a so called “status” symbol.

    RDF indeed.

    • flip-mode
    • 10 years ago

    I don’t care what you use; if that abacus allows you to blog more, then stick with it, cause I quite enjoy your blog posts, more than just about anything else there is to read. Feel free to ignore post 11, or, feel free to ignore this post, for that matter.

    While I’m bothering, and since you brought up one Satan’s henchmen first, let me just take this opportunity to emote a ginormous middle digit to Autodesk for I.T. FAIL, or, to be more specific, for failing to provide a version of their Autocad network license server for the Linux platform. Yes, it is a big deal to me. Keeping that sort of thing Windows-only ties my hands behind my back.

      • Irascible
      • 10 years ago

      I second the first paragraph. I may be a mostly-lurker, but I’ve visited every day for many years. This site has gotten better with age. Fox is an example of that.

        • BooTs
        • 10 years ago

        I really enjoyed this post as well. Which surprised me.

        I was expecting something more like Cyril’s stuff, which only trolls me.

    • internetsandman
    • 10 years ago

    haha. I live there actually, was it a shock for you to find that we are far more technologically advanced than the eskimo’s and lumberjacks we are made out to be?

    • derFunkenstein
    • 10 years ago

    l[

    • elmopuddy
    • 10 years ago

    meh, Vancouver sucks, come to Montreal 😛

    like the other guy said… come to Tims, there should be one on every corner heheh

    • eitje
    • 10 years ago

    Sometimes, I like your posts, Mr. Fox. But dang… this one grated on my nerves for some reason.

    It grated so badly that I felt compelled to say something. Maybe it was the tiny sentences and too-frequent quips that finally pushed me over the edge.

    Sorry for the interruption.

    • UberGerbil
    • 10 years ago

    g[

    • Sargent Duck
    • 10 years ago

    Welcome to Canada ‘eh? As you can see we’re not all just lumberjacks and curlers; we do have indoor plumbing!

    Make sure to stop by Tim Hortons and Canadian Tire. I’ve been told there is no American equivalent to Canadian Tire…

      • _Sigma
      • 10 years ago

      oh really? Damn. Dunno how I’d live without my trusty CT.

        • DrDillyBar
        • 10 years ago

        I noticed this when I went to texas once, but they have Fry’s.

    • ironoutsider
    • 10 years ago

    Well said! although I do occasionally fantasize of being an all linux man.

    • ericfulmer
    • 10 years ago

    But seriously… my better half works as an editor in the TV/Film/Video biz and it is a hodge-podge of platforms and “generations” of technology. She has found that being proficient with Avid, FCP, and Premiere (plus cut-and-splice) has helped her stay employed and relevant as the industry grows and changes.

    • indeego
    • 10 years ago

    /[<"Visual effects will be done on Autodesk Flame and Inferno systems running out of Linux."<]/ Meaning, the brunt of the grunt workg{<.<}g 😉

    • ssidbroadcast
    • 10 years ago

    If you make a stop in Bellingham, I may buy you a drink. Just look for the bookish, skinny happy-go-lucky guy walking around downtown.

      • UberGerbil
      • 10 years ago

      …drunkenly lugging a flame-emblazoned tower system everywhere he goes.

        • ssidbroadcast
        • 10 years ago

        hasn’t been sent yet, but yeah when the time comes…

          • BooTs
          • 10 years ago

          Get a t-shirt printed.

    • DrDillyBar
    • 10 years ago

    Welcome to the Great White North.
    Try the coffee

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