iLove you, iLove you not

Let me say up front that I am torn, like Natalie Imbruglia but without the naked floor writhing, by the new Verizon campaign for the Droid. Which is a phone that has long been sold exclusively to the moisture farmers of Tatooine. The campaign, which is meant to launch Motorola’s latest handset, directly attacks Apple’s iPhone. (The ads never actually use the word “iPhone,” but you’d have to be a couple demographics north of the target market to miss the allusion.) Basically, Verizon is calling the iPhone a steaming pile of iJacksquat.

On the plus side, I like that Verizon is directly picking a fight with a competitor. Doing so goes against the current ad industry ethos of avoiding any hint of “negative advertising.” Now, to normal people, a good example of negative advertising would be a political ad in which one candidate calls the other out for having been rejected by NAMBLA on the grounds of being “too dang creepy.” But inside the ad world in which I toil daily, a negative ad is one that uses any non-positive word. Like “can’t,” “won’t,” “don’t” or “shouldn’t.” This is why straightforward lines like “I don’t have herpes anymore” become “I am a herpes survivor.” Because clients think the word “don’t” will subconsciously imply that their stanky ointment actually didn’t get rid of the warts and turn off the consumer. Yes, dear client, it’s the word “don’t” that will turn off viewers, not the discussion of netherworldian lesions. I beg thy forgiveness.

So, kudos to Verizon for showing a bit of intestinal fortitude. Too bad the ads blow.

Yes, for all their bravado and derring-do, the Droid ads aren’t very compelling. The points they chose to attack are fairly lame, and the ads’ executions feel forced—like the Can You Hear Me Now guy is trying to be cool by swapping his jumpsuit for some Snorg tees. He might be able to put the shirt on, but he doesn’t really rock that Q*Bert design.

First, let’s take a look at a TV spot. Much of Verizon’s print work mimics this spot, so we’ll toss that into the discussion, too. Here you go:

I count five things wrong with this ad. Perhaps you’ll find more.

1. It’s in 4:3 and not 16:9. Given that every single shot is center-cut safe (meaning you could crop off the sides and not miss anything of importance), perhaps Verizon—a technology-based communications company—should’ve opted for an aspect ratio that wasn’t approved when Eisenhower was in office.

2. iDon’t like the iConvention. Apple wasn’t the first company to stick an “i” in front a product to make it feel all teched out and internetty. But it was the company’s iMac that made the naming scheme ubiquitous back in 1998. Eleven years later, we’re still suffering the effects of iWhiplash. While using “iDon’t” instantly communicates “hey, we’re talking about the iPhone over here,” it also says “this was the first thing we thought of and went with it.”

3. Poor imitation is the sincerest form of CYA. If this ad were a parody on a Belushi-era SNL, well it wouldn’t be nearly as funny as the little powdered donuts spot. Also, it could’ve directly ripped off Apple’s look, e.g., fonts, music, etc. But since this is an ad, any such overt borrowing would be grounds for a lawsuit, and probably wouldn’t get past the networks anyway (yes, you actually have to submit your spots to the networks for approval before they’ll air them—it is not a hoot). So Verizon went with what looks a parody of what Microsoft would do if they tried to copy a Mac ad. Well, that’s a bit harsh, since we all know that such a thing would yield results similar to this. It looks even worse in the print version, where you don’t get the bonus of the reflective type or music. Oh wait, the music sounded more like Verizon was trying to lite rock us all afternoon long than the hep-for-a-moment-before-being-mainstream tracks Apple usually lays down. So if you’re going to go after Apple and the iPhone, perhaps think of a more creative way of doing so.

4. When did this become a Halo ad? At the end of the spot, the vibe goes from all happy, fake-Apple sunlight to generic videogame Robotech grunge. I assume this is meant to tie with Motorola’s own campaign for the phone, but it feels highly disconnected. And really, it’s a phone. Unless it has a built-in BFG, chill out, yo.

5. Who’s the target? The Tech Report’s readers? Scan the list of what the spot says the iPhone doesn’t do, and you may reasonably assume that Verizon is targeting the tech crowd and not the average phone user. No keyboard? Okay, some real folks care about that. No simultaneous apps? Yeah, that’s still a bummer. But who wants a five-megapixel photo from a phone? And what does Verizon consider a widget, and how is it different from an app? The customization claim is iffy, and the ability to take photos in the dark sounds a touch creepy (Yay! Droid porn with C-3POMG!). And in a world of getting a new phone every two years, is the lack of an interchangeable battery really that important? I guess I’ll find out if my 3GS goes dead in 18 months. Seriously, I have no problem with Verizon trying to point out the iPhone’s flaws. It’s just that they might’ve wanted to up the sexiness factor a bit for vast majority of folks out there who, let’s be honest, just want something cool.

So, in the end I have to give a thumbs down to this campaign. Good initial strategy with a whole lot of poor follow-through.

But I mean that in the best, most positive way.

Later,

Fox

Comments closed
    • Snake
    • 11 years ago

    Hey, it could have been iWorse. It could have been the company that approved the naming of “Vegemite iSnack 2.0”

    §[<http://www.guardian.co.uk/lifeandstyle/wordofmouth/2009/sep/28/vegemite-isnack-2-0<]§ There's a WTF?! in that one for sure... o.O

    • dragmor
    • 11 years ago

    My TV is still SD PAL and I approve of this ads aspect ratio.

      • Meadows
      • 11 years ago

      Everything I use has a 4:3 ratio and I double-approve.

        • MadManOriginal
        • 11 years ago

        Everything, that is, except for YOUR EYES.

          • Meadows
          • 11 years ago

          You’re right, they’re 1:1 ratio, and I have two.

    • steelcity_ballin
    • 11 years ago

    I’ll save the meat and potatoes of my review for later, in short I really like my droid. As with anything, it’s not perfect but so far it’s a great phone and more.

    • rang0046
    • 11 years ago

    i guess the apple gay fan boys are mad about the droid and guess what all gays are like that they just want to hear steve say go and get it boys seems like apples gay guys have the might of the world until they are like lotus will eventually fade out slowly but surely

      • adisor19
      • 11 years ago

      Why hasn’t this post been Duke Nuked yet ?

      Adi

        • MadManOriginal
        • 11 years ago

        What for? He’s saying all Apple users are happy, isn’t that a good thing?!

        • Snake
        • 11 years ago

        Hmmm. Why not keep it, as evidence that even 12-year old children are allowed to post on this forum? That’s true democracy at work – the ability to show _[

      • tomjleeds
      • 11 years ago

      Homophobia and idiocy all rolled up into one big steaming pile of turd. Nice work.

    • shaq_mobile
    • 11 years ago

    the best thing about jason’s articles isnt so much the content, but the awesome comments they spawn. keep on getting those gerbils fired up! gives me somethign to read in the morning 🙂

    • bLaNG
    • 11 years ago

    1. You’re right.

    2. Cannot agree on this. Its Apple that uses this iEverything extensively. In an way that it became close to silly. Why not attack this directly? It works, thats all it needs. Your conclusion sounds a bit like a weening fanboy. Or do you want to tell me that it is any more creative to stick an “i” in front of every product than using that “i” in an comparing advertisement?

    3.Last resort M$-bashing? Gives always some credits with the Mac fans, right? And hey, I think the music fitted. Its that kind of everyone is gay, brainwashed, life is beautiful type of music that fits to the Apple imago.

    4. Here it becomes clear that you did not understand the add – or did not wanted to. First, this is called DROID. There was meant to be a break. Get rid of that shiny happy people Apple imago and go for that somewhat cold, techie Droid imago. Guess you simply didn’t liked the second part because the first part was touching your Mac-soul subconsciously.

    5. Maybe they target the more tech savvy people. The Apple crowd is know for not really caring whats inside that shiny box. People going for a Android/Linux phone might care a bit more. And its targeted as well for people that are multiplier – that kind of folks that understands technologies and advise their friends. Like us.
    And dude, it can come in handy to swap your battery on your smartphone. Not only after 18 months or so. Already after a couple of hours of extensive use…to be able to go for the second round.

    • GFC
    • 11 years ago

    I kinda liked the AD. Actually I thought it was really funny and I enjoyed it.
    I don’t see anything wrong with all the “Halo-ish” disconnection at the end or “Omg it’s 4:3 !! So uncool!” format.
    If it’s good enough for me, it’s probably good enough for the normal person too.

    • mcnabney
    • 11 years ago

    I love a review of an Android device coming from a blog called the Mac Hole.

    I think I’ll check out some of the Halo reviews on a PS3 board and maybe read up on the benefits of Snow Leopard on Microsoft’s Technet.

      • YellaChicken
      • 11 years ago

      He’s not reviewing the product, he’s commenting on his thoughts about the Ad. And seeing as the Ad is setting sights on the iPhone, and considering the added relevance that Fox’s day job is in advertising, it’s actually perfectly reasonable that he should blog about it here.

        • Da_Boss
        • 11 years ago

        Though I like the concept of the blog, I think that the reasons given for the ad’s lack of effectiveness are kind of silly. Nobody really cares that the ad had a 4:3 ratio, or that it uses the “i” letter at the front of each sentence. The ad’s, and in some cases, the phones problems are much bigger. They indicate a total lack of understanding as to what makes the iPhone great. The experience.

        Who cares about open development of you have a fraction of the apps, and they are of generally lower quality. Who cares about a 5MP camera that can’t take a decent picture? The truth is that the iPhone gives you the best surfing experience, the best overall multimedia experience, an has an incredible ecosystem of services surrounding it.

        Though the droid gets great geek marks, it’ll pretty much be a dud Because it, like so many others, cannot match the iPhones strengths. The fact is, most companies are still trying to catch up to what apple did in 2007, in some ways.

          • YellaChicken
          • 11 years ago

          Have to agree that the reasons are, imo, silly for not liking the Ad. But also I can’t agree with the Droid being a dud either, it actually appeals quite a lot to me and I’m sure others too. I won’t even try to contest that, ignoring cost and carrier exclusivity, the iPhone is the best smartphone on the market, I think it’s a great piece of kit. Despite that I don’t own an iPhone, I have a G1 and the reasons for this are mostly to do with the fact that I wouldn’t want to have to pay something like £35/month to get one free when my G1 costs me £20 a month, nor would I want to shell out £450+ to get one tariff free and still find i’d have to make the switch to O2 (the carrier that has exclusive rights here in the UK). Also a deal breaker for me is a physical keyboard, I never got to grips with texting on keypads and I hate using touchscreen ones because I can’t feel what i’m pressing. Call me a dinosaur but i’ll take a real qwerty keyboard over anything else. Plus, I like Android, I have no issues with it, the apps are cool and the only real reason it doesn’t have as many apps as the iPhone is because it’s not been around as long.

          So why the interest in Droid? It’s got a decent camera with flash (something that really annoys me about my phone is that although I don’t often take pictures, whenever I do the lighting conditions are always ‘less than adequate’), it’s got better hardware than my G1 which should help my apps run that bit crisper (some are prone to momentarily pausing on the G1 while it thinks about what it’s doing) and that display is quite nice too. Plus the dealbreaker, it’s got a keyboard like my G1 which means unlike many other Android phones or the iPhone, I can consider it as a successor.

          You’re right in part about the iPhones strengths, but I personally feel it has weaknesses too and although it’s a very desirable phone, I just would rather go with another option due to these and I know i’m not the only one.

    • not@home
    • 11 years ago

    I am definitely not in advertising. That said, I kind of liked the ad. If I were forced to critique the ad, I would have to say:

    1 It should be in 16:9. Everyone uses it, especially after the big digital conversion. It is almost impossible to find a new 4:3 display. I prefer 4:3 on a desktop computer, but that is another story.

    2 Too many “iThings” in procession. Focus on three, maybe four. Any more and I get very bored.

    3 Show me the money. Where is the “Droid.” I want to see it! Gerrrrrrrr.

    4 You may loose some people when you start talking about running simultaneous apps or other very technical er, stuff.

    But overall it definitely grabbed my attention. I knew what they were trying to convey. I think a person would have to be in the advertising business to find much fault with the ad. Really, it was not that bad.

      • Corrado
      • 11 years ago

      They didn’t show the Motorola Droid because on Verizon ‘Droid’ is going to be a series of phones. The Motorola Droid, and the HTC Droid Eris are the first 2. They just want the Droid name out there, and not really want it tied to a single phone.

        • not@home
        • 11 years ago

        Sounds like they have two phones that they could have shown.

    • lycium
    • 11 years ago

    the CG towards the end is awesome, reminds of an autechre musicvid

    • paul343
    • 11 years ago

    I have an iPhone. The exact reasons stated in the commercial told true for me. I don’t find that the OS is that foolproof. And everytime I update iTunes the stupid phone gets the music erased – all of a sudden I’m trying to sync with another library?? That bugs me as I have all of the CDs for ALL of the music I have.

    This will be the last “mac” thing I buy.

      • Veerappan
      • 11 years ago

      I’m not sure what’s going on here, but that’s definitely abnormal behavior. I have gone through multiple iTunes upgrades and have never had issues with my phone’s music (or settings) getting wiped.

      • paul343
      • 11 years ago

      It may be abnormal, but I have resorted to making a backup of everything I can to prevent this from happening again. I have lost all contacts more than once, any data in apps was going at random. My video of the Olympic torch (for the Vancouver 2010 show) was “vaporized” the other day… along with a bunch of pictures. I just makes me wonder.

      I thought the apple products were not supposed to do this sort of thing. I find that I reboot the iPhone alot, and have never had to reboot Win7 (outside of software upgrades).

      Anyway, it is an interesting gadget that I do find useful. But when the contract is up, I think I will look elsewhere. I am glad that I tried an apple product, as I didn’t really know what they are like. Now I know.

        • tomjleeds
        • 11 years ago

        OK, you’re definitely in the minority here. I know an astonishingly large number of people with iPhones, and none of them have ever reported stuff like you’re saying there (and, you know, I’m the guy they’d ask…eurgh).

        Seriously, that’s messed up. My favourite thing about the iPhone is the whole ‘it just works’ thing – I got an insurance replacement a year or so ago when I had an accident involving a concrete floor, plugged it in, answered yes to ‘Would you like to restore this iPhone from the backup of X?’, and was away. Brilliant. Clearly yours isn’t like that, however…and that’s a shame, because you’re missing out on what for me is the best damn thing about the entire device.

        EDIT: It should be pointed out that the difference between us I suspect is that you’re using iTunes on Windows and I’m not – but having said that, most people do use it on Windows, so it’s still no explanation.

        @Author: Broadly agree – the only thing which really gets me is the no multitasking, but a jailbreak and Backgrounder improves the situation somewhat. I’m bored of the whole anti-i prefix thing, people have been doing that for years and – get this Verizon – nobody cares. Similarly, shooting themselves in the foot over the camera, no? By all accounts it’s shockingly awful for a 5MP.

          • paul343
          • 11 years ago

          Well, I have just gone through a number of hoops to get the usb cable replaced. It just wasn’t charging anymore. If I wiggled the cable at the phone end, it would eventually take a charge (and sync). It took a few calls but the apple store is sending a new cord. (Charges fine in any other cable, so its not the phone itself)

          I’m hoping that the cord was a problem from scratch, and that it was slowly failing in other areas before the power loss. I sort of makes sense as the syncs (through the same cord) were not dependable.

          I hope the cord will allow this phone to become as dependable as its bretheren, and become as trusted as my computer.

          Paul

    • mi1stormilst
    • 11 years ago

    I liked the ad, watched it the first time on TV and didn’t read to much into it…just enjoyed it. Agree that they may be targeting the wrong audience with the ad…they want the hippie gay freaks to buy it too.

      • MadManOriginal
      • 11 years ago

      hippie gay freaks, huh? You, my boy, have a bright future in advertising.

      • Meadows
      • 11 years ago

      If you were right, I’d be using Apple.

    • adam1378
    • 11 years ago

    Most important: idont allow open development.

    • Philldoe
    • 11 years ago

    I loved the ad, and kudos to Motorola and Verizon for having some damned balls.

    • WaltC
    • 11 years ago

    I wonder how many of these points also apply to the Mac vs. PC set of ads? Heh…;)

      • Meadows
      • 11 years ago

      Not many. I believe they also run simultaneous applications and my desktop doesn’t exactly need swappable batteries.

    • designerfx
    • 11 years ago

    the market for this is huge. Seriously, huge. Even my mom who at best who really only knows how to send text messages and make calls, has expressed interest in this phone.

    Motorola has made a great phone, but it appears that due to them customizing it themselves it will be impossible to get updates as updates will have to go motorola -> android -> verizon or some weird circlejerk.

    It can do everything an iphone can do and more, which was the point.

      • mcnabney
      • 11 years ago

      It actually auto-updates. And those updates come from Google. 🙂

        • designerfx
        • 11 years ago

        not at all. Google isn’t the one providing the updates to the phone at all. The sense thing is from HTC and the specific motoblur is from motorola. If motorola doesn’t approve of a change, it doesn’t happen. You’re looking at end result to the user, but the in development part is different.

    • Skrying
    • 11 years ago

    The ads suck. Most ads suck. I think the only “valid” point you made, simply as it determines the others really, is about the target audience. I’m not sure who Verizon is targeting with these ads. They should be going to the mass populace or the hip generation who generate today’s tech buzz. Otherwise the Droid will just be another one of those “other” smartphones that all of us here at TR know about but no one else has a clue.

    • KyleSTL
    • 11 years ago

    Jason, honestly this sounds like you taking a competing product’s ad and complaining about it because it conflicts with a product you own. I doubt anyone on here would disagree. Were you to use the device and write an un-biased review you would have my respect. However, all you just did was defend your e-peen. This is pretty sad, man. I enjoyed your articles months ago, and they are on a constant downward spiral of manufacturer favoritism. Don’t take advertisements personally, otherwise you just sound vain and materialistic.

      • MadManOriginal
      • 11 years ago

      Hey if there’s one advantage to personally biased potshot ‘blogs’ that talk about Apple it’s that they generate lots of page hits.

        • shaq_mobile
        • 11 years ago

        very true, these blogs get all the keyboards fired up. i love reading any mac article just for the comments.

          • JustAnEngineer
          • 11 years ago

          Jason’s the designated Mac apologist, isn’t he?

    • Ricardo Dawkins
    • 11 years ago

    “The phone looks pretty good. The advert is lame and has told me nothing much about Droid.”

    and the i’m a PC I’m a Mac ads told us a lot of what is a Mac. yeah, pretty strong double standards from the obvious ifanbase and this blog editor, right ?

      • tfp
      • 11 years ago

      That shouldn’t be a shock condering the purpose behind blogging in the first place

    • tesla120
    • 11 years ago

    Ok, really? your points were horrible, but whatever, it’s your opinion. but the line:

    r[

      • MadManOriginal
      • 11 years ago

      Apple users as soon as Apple adds it to their phones and tells them they need a 10MP camera 😀

      • hans
      • 11 years ago

      One point to remember on this topic is that its not megapixels that we’re really looking for, it’s image quality. The flash should help, if it doesn’t wash everything out. Droid does have an iffy photo app. I don’t think it’s shutter lag, it seems like the phone hangs a few seconds while saving the file. Hoping this gets addressed.

    • d0g_p00p
    • 11 years ago

    I am so glad that when I purchase new cell phones I make sure it can do the only thing I really care about. Make phone calls. I am tethered to a BlackBerry for work though.

    • chuckula
    • 11 years ago

    I’ve got one… and it ROCKS. Screw the physical vs. virtual keyboard… I can use the built in voice recognition to outpace both.

    • indeego
    • 11 years ago

    My Droid Mini-review:
    Got it at noon on Friday. The phone doesn’t suck, but does have serious flaws on release.

    1. The battery life hasn’t lasted more than 14 hours, even with moderate use. The phone has died overnight with 10-40% charge as I went to sleep.

    2. The GPS/latitude functions absolutely drain this thing dry. They are almost useless, in other words. You MUST remember to turn off GPS after you use it or you are looking at 4-5 hour use.

    3. I left wifi on last night, and the phone was dead this morning. Apparently you can’t tell it to time out if it can’t find a signal?

    4. Phone has hung 2-3 times a day using built-in apps. On Saturday I couldn’t power it on until I removed and put back the battery.

    5. Miss having crucial information on the home screen like calendar entries and other crucial information.

    6. App selection is pretty bad. The few games I tried were very lame.

    7. GPS accuracy is fairly bad. My girlfriend’s iPhone is accurate to a few hundred feet. The Droid was putting my location .5 miles away.

    The good:
    – Best browser. Noticeably faster than iphone’s, and I prefer the interface to any other browser.
    – Gorgeous display.
    – Sound quality is much better than any phone I’ve used. The reviews pan the voice quality but I’m amazed by it.

    This phone was released unready IMO. I recommend waiting until they update the firmware/software a few timesg{<.<}g

      • tesla120
      • 11 years ago

      my coworker hasn’t experienced any of these problems, besides a short battery life, but it never dies during the day, so plugging it in at night isn’t an issue.

      iirc there is a little app or something on the phone that shows you where all of your power consumption is going, might lead to some interesting information..

        • designerfx
        • 11 years ago

        you are correct, the user who posted the review probably hasn’t had enough chance to really get comfortable with the phone. Considering it’s been a week? That’s not exactly a surprise.

        There is an app that says what has used the most of your battery/processor.

        Also it’s suggested you get the toggle that turns up/down contrast. As this is not like a normal phonescreen, running max contrast can make a big difference. rooted G1’s and the verizon droid should both have a 1 touch thing to put on the homescreen that can turn on/off the following: high contrast, bluetooth, wifi, location, refresh (mailbox/contacts/etc). Obviously I wouldn’t turn off mailbox but if you’re going to be in a club for a few hours with no reception maybe ya would? etc.

        Don’t forget apps individually check for updates too, so that stuff kills battery.

        Android phones have lots of stuff to figure out, and I doubt it’s all in the instruction manual. I’m still learning new things about my G1, and I’ve had it since last year. Just wait till they root that phone real soon, and the person you’re replying to will see even more to figure out.

        Since I can get 2 days out of my g1 and the verizon has another 100mAH for their phone which is more power efficient and computationally, I would suspect that it should last almost 3 with power users.

          • indeego
          • 11 years ago

          /[

            • designerfx
            • 11 years ago

            Let’s see here.

            Of course the app loses it’s data when the phone dies the data it shows you is live, so how is it going to store it if the phone dies? The best they could do is make it save it at like 5% and then not again. This, once again, is not useful data by then. If something used a lot of your power at 15% it did again at 5%. Your display probably used the most if you had it set to turn on the screen from notifications such as email/etc. Those could go off in your sleep and kill the battery.

            the display control I was referring to is very simple, none of this imbetween stuff. It has 3 settings: dimmest, medium, maximum. However, for general use just use either bright or maximum dim-ness. Why make it more complicated then that? When you’re outdoors you need it bright, and the rest of the time is your preference. Basically 2 settings, not 20.

            Your phone updates its apps every moment within it’s settings, it doesn’t matter whether you check it yourself. Iphones do this exact thing too, and it’s what eats their battery life. Examples of things that could do this depending on your settings: twitter app, facebook app, email app, instant messenger(s) apps, any application itself that is set to “check for updates”. You can change these settings yourself. I don’t mean software updates, I mean things that are triggered. Just because you dont’ get a notification (maybe because you didn’t get anything new), doesn’t mean it didn’t check. Sorry if I didn’t make that clear. I didn’t mean “Software updates”.

            You just said 4 days constant use, and then at the bottom of your own article you said it doesn’t last. Which is it? I didn’t mean power users as in constant use though (my fault in bad wording), I meant people who know how to turn their crap off to make it last as long as possible.

      • mcnabney
      • 11 years ago

      Boy, that review sure looks familiar. Copy/paste much?

        • indeego
        • 11 years ago

        Yeah from my own writing on another site. Whoopdee doog{<.<}g

      • sbarash
      • 11 years ago

      This is obviously your 1st Android phone. Pretty much everything you write here is flat out wrong. Give it some time – learn how to use it…

        • derFunkenstein
        • 11 years ago

        how do you learn how to use something in a way that it won’t crash? I mean, something other than driving a car, flying a plane, etc.

        • indeego
        • 11 years ago

        Yep. That is more telling. Somewhat amusing with the /[

    • Kulith
    • 11 years ago

    No Apple lover should ever, EVER, make fun of the advertisements of other companies.

    It’s just too ironic.

    Also, those 5 points are horrendous.

    • Hattig
    • 11 years ago

    The phone looks pretty good. The advert is lame and has told me nothing much about Droid. The physical keyboard is terrible according to a preview I read, so much so that they use the on-screen keyboard which has more features – justifying the iPhone’s on-screen keyboard.

    On-screen keyboards have two flaws – tactile feedback, and reducing the visible area of the screen. Replacing them with a physical keyboard that has poor tactile feedback and a high error rate, whilst being a bit cumbersome and more, doesn’t seem that bright to me. I’d prefer a portable fold-out bluetooth keyboard like Palm devices used to offer (via third parties). Shame that the iPhone doesn’t support bluetooth keyboards…

    • dextrous
    • 11 years ago

    I haven’t heard anything negative from friends/family/etc. This has been a well-received ad that makes it’s point very well. You are even the first Apple lover I’ve heard complain. I must say, your gripes are fairly weak. Just the fact that you felt compelled to write a blog entry on the subject leads me to believe it hit a sensitive spot for you, Jason. How shocking….

    • blazer_123
    • 11 years ago

    This is a very poor reactionary defense of Apple. Please, reread the 5 problems with this ad and then think if any of them have real substance….

    They do not. However, the blog does do a great bait-and-switch. First you are torn and then you come out completely against the ad (with innuendos that the product is ‘lame’).

    This is a great ad. The only thing I would have liked to see by Verizon is different ads showing the product to complement the current marketing strategy.

    • kvndoom
    • 11 years ago

    l[

    • flip-mode
    • 11 years ago

    ALERT: sentence fragment detected:
    q[

      • flip-mode
      • 11 years ago

      Bump. Seriously; it’s glaring, flagrant, blatant.

        • ssidbroadcast
        • 11 years ago

        flip-mode is on grammar.

        • tfp
        • 11 years ago

        Seriously no one but you really cares that much…

          • Tamale
          • 11 years ago

          iCare.

          HA!

            • tfp
            • 11 years ago

            haha, I’m glade someone cares

            • flip-mode
            • 11 years ago

            that was clever /and/ cute

          • DancinJack
          • 11 years ago

          a lot of people care. @tamale – nice!

    • ssidbroadcast
    • 11 years ago

    When is Motorola going to exit? Seems like that should’ve happened a while ago.

    • adisor19
    • 11 years ago

    While i have no doubt the campaign will hit home with iHaters, i also doubt this will have any major impact on potential iPhone buyers.

    Just as you mentioned, i doubt the general public will have any idea about any of the points listed in there.. Most pple want something cool and the iPhone fits the bill. The Droid ? Not really.

    Adi

      • thecoldanddarkone
      • 11 years ago

      Not to be critical but you need to stop and think for a moment. The general public may not understand a whole lot when it comes to consumer products but they will understand a few things. A bigger screen and a keyboard. Also this is for the US not Canada or the Europe, so the 3g network size (AT&T vs Verizon) difference is substantial. You can talk about 3g all you want in Canada and CDMA being inferior, but in the US CDMA still reigns supreme. This phone only needs to be competitive with the Iphone it doesn’t need convert Iphone users, or people who are blindly looking at getting an Iphone. Another option is good.

      It also gives another good smartphone option where AT&T doesn’t offer contracts for smartphones. AT&T doesn’t offer smartphones in my area so an Iphone is automatically out of the question (t-mobile doesn’t offer phones in my area, nor does Sprint).

      If this can get more people to upgrade to smartphones even with people who are already with Verizon, then Verizon still wins.

      • MadManOriginal
      • 11 years ago

      So basing one’s contractual purchases on whether something is ‘cool’ is what Apple depends upon…sounds about right. At least this ad doesn’t make stuff up like Apple’s and it may make people do some research or ask around and wonder about the points raised, although there is the wierd ego-based denial that many consumers, not just sheeple, have.

      • mcnabney
      • 11 years ago

      Nothing is cooler than buying the exact same device as the masses buy.
      Like Vista
      Or McDonalds
      Or Wal-mart

      Apple has a new model each year with a choice between more storage or less.

      Android is going have (actually, already does) a tremendous variety of product – so you can buy the tool that best suits you. I would think that the Android approach is a whole lot closer to cool.

        • derFunkenstein
        • 11 years ago

        iSee that you are the archetypical “if others use it, it can’t be good because people are stupid and iMake up my own mind” character in this discussion.

      • A_Pickle
      • 11 years ago

      The Droid fits the bill far better than does the iPhone. Take your 320×480 pixel screen and shove it, thanks.

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