Business Growth Factors – Influences and Outcomes

One of your main goals as a business owner is to see your company grow and develop profitably. Therefore, it is necessary to understand the aspects that have the most impact on profitable business growth. These business growth factors are the life-blood of any company.

As with anything else, there are a variety of factors that determine growth potential. There are, however, some main factors that business owners must take into consideration. These factors are finance, management abilities, human resources, innovation, and the ability to see an opportunity.

It’s vital that business owners have a firm grasp of these factors to achieve the best outcomes for their company.

For small business owners, however, this can present some questions. Where can you apply maximum pressure? Which levers should you pull instead of wasting time and energy attempting to achieve everything?

When it comes to growing your business, here are four crucial areas to focus on:


1. Organizational Structure and Management

Your business is likely to be designed around you as the entrepreneur. It will probably revolve mostly around your own strengths and resources when you first start. However, after a company grows and hires people in other departments, the structure begins to morph into something new.

As a result, this structure will need to be reassessed to support profitable growth. These decisions will have an impact on the company’s goals and performance. Consider different kinds of structures, such as functional, divisional, or matrix.

Figure out which one best fits your company and drives the best results. Take into account that different structures may also become more appropriate as the business grows.

Remember that strong leadership is essential during these changes. Make sure that everyone in your management team is competent, effective, and on the same page. Transitioning between structures is achievable, but will likely necessitate some change in management and should not be attempted lightly.


2. External Influences

External elements that have a substantial impact on your business’ success cannot be altered. However, your business structure can be entirely controlled. These include the political, cultural, and economic conditions of the place in which you operate, as well as worldwide conditions.

While you may not be able to manage all variables, you can regularly perform environmental monitoring and market sensing. This helps you to remain on top of market trends and understand how they will affect your firm today. In addition, it will help you understand how these things may affect your company in the long run.

Don’t limit yourself to your immediate market. Events in similar (or even unrelated) markets on the other side of the globe can impact your firm. Further, if you’re the first among your competitors to respond, you’ll have a competitive edge.


3. Personal and Behavioral Characteristics

The behavior, personality, and attitude of a business leader can have a significant impact on the company’s growth. Your management ability and leadership style has a significant impact on your team’s performance and outputs. Additionally, it has an impact on the retention of your top personnel.

Consider whether your skills are up to date, looking at things like education and training. Make sure your qualifications are valuable in your industry sector. It’s also important to keep in mind that your social capital determines your level of access to resources.

In addition, you may want to consider the company’s ‘personality’ as well. How would you describe the culture?

To be successful, you must have the appropriate people on board. This is achievable through solid recruitment procedures. However, your employees’ continual training and development will benefit your company culture also.


4. Geographical Location

Depending on your sector, location will have varying degrees of influence on the growth of your company. Internet-based firms may be less affected. However, retail and manufacturing, for example, will see a change.

On the one hand, the location of your firm will influence market demand. On the other hand, variations in the cost and availability of premises, labor, and services will be a consideration. Accessibility for customers and suppliers, branding linkages, visibility among the target audience, and access to support, are variables to consider.



Business growth factors vary depending on the size, location, and scope of your organization. Learning to accurately assess these factors can be a great benefit to the ultimate growth and success of your company.


Image Credit: Scott Webb; Pexels; Thank you!

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