Home Business Software Best CRM Software Solutions in Australia for 2023: Top 10 Compared
Aleksandar Stevanovic Senior Writer Author expertise
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The best CRM software in Australia allows you to streamline your workflows, automate your sales processes, optimize your marketing campaigns, and deliver tailored solutions to your customers, resulting in a considerable revenue spike.

To help you choose the best CRM software for you, we’ve reviewed and compared the leading CRM solutions on the market and have put together a list of the top 10 CRM tools for Australia. Read on to learn how Salesforce, Pipedrive, Zoho CRM, and other CRMs can help you efficiently convert leads and prospects into customers and improve your bottom line.

Best CRM Software Australia | Top 10 Shortlist

If you’re interested in getting a CRM for your business but don’t know where to start, here’s a quick breakdown of the top 10 CRM apps in Australia:

  1. Salesforce — The Best CRM in Australia Overall | A Product Suite You Can Fully Customize According to Your Business Needs
  2. Pipedrive — Feature-Rich CRM That Lets You Visualize Your Sales Process With Easy Drag-and-Drop Functionality | Try it Free for 14 Days
  3. Zoho CRM — Fully Customizable CRM Solution With a Simple Sales Process Builder and Advanced Sales Force Automation | Start Your 15-Day Free Trial Today
  4. Monday Sales CRM — Intuitive, Easy-to-Use CRM With Robust Workflow Automation and Data Visualization | Create Your Free Account Today
  5. Zendesk Sell — Sales CRM With Superb Email Automation, Tracking, and Real-Time Alerts
  6. HubSpot — AI-Powered Sales CRM With a Free Forever Plan | Get Started With HubSpot’s Free Tools Today
  7. Freshsales — Best CRM for Small Businesses in Australia
  8. Maximizer CRM — Cloud-Based CRM That Allows You to Customize Every Stage of Your Sales Process
  9. Less Annoying CRM — Easy-to-Use CRM With Automatic Lead Scoring and a Unified Team Calendar
  10. Oracle NetSuite — Popular CRM Solution With Advanced Sales Process and Marketing Automation

Australia CRM Systems | Top 10 Reviewed

With so many different CRM solutions on the market, it can be difficult to choose one over another. That’s why we’ve reviewed the 10 most popular solutions, looking at their features, integration capabilities, and pricing plans — so you can see how they compare head to head and choose the one that best fits the needs of your business.

1. Salesforce — The Best CRM in Australia Overall

Salesforce is a renowned software company that offers a robust product suite to help you connect your sales, marketing, customer service, and IT teams around every customer, boost productivity, optimize your workflows, and reduce costs.

Salesforce Best CRM Australia

The best part about Salesforce is that you can pick and choose between different applications in their repertoire and create a fully custom solution that perfectly matches the needs of your business.

The Sales Cloud improves the efficiency of your sales reps by automating daily tasks with activity tracking and workflows. It also provides them with key customer insights they need to close deals and allows them to handle all customer communication from a single dashboard.

Marketing Cloud, on the other hand, lets you automate every aspect of customer engagement, including your web, email, lead magnets, and mobile. You can utilize AI-powered analytics to get real-time insights into your top-performing marketing initiatives, discover areas for improvement, and optimize your campaigns for sales and conversions.

With the Marketing Cloud, you can personalize every offer according to your customers’ specific interests and their journey through your marketing funnel, as well as leverage account-based marketing and automation to maximize your revenue.

If you’re interested in improving your overall customer experience, you can use the Service Cloud to develop a self-service platform and drastically lower your case volume, automate mundane tasks, and digitize your contact center.

This tool lets you merge all your communication channels into a unified platform, so your customer service representatives can connect with prospects, leads, and existing customers and provide answers to their inquiries in seconds, all from a single dashboard.

Other solutions in Salesforce’s library include a commerce platform, analytics and data visualization tools, and tools that let you build websites, portals, or even entire applications for your business.

Pros

  • Award-winning, fully customizable CRM solution
  • Full suite of products ranging from sales optimization, marketing, and customer service to AI-powered analytics and application-building tools
  • Advanced workflow automation with activity tracking
  • Unified team and customer communication from a single platform
  • Account-based marketing and marketing automation
  • Dedicated solutions for different industries (e.g., automotive, communications, education, healthcare, media, etc.)

Cons 

  • The sheer number of applications, tools, and functionalities is a bit overwhelming
  • You’ll likely require training to take full advantage of Salesforce’s capabilities
Pricing Key Features Free Trial
Sales Cloud from $25/user month

Marketing Cloud from $ 1,250/month for up to 10,000 contacts

Customer Service from $ 25/user per month

Account and Contact Management

Opportunity and Lead Management

Pipeline and Forecast Management

Workflow Automation

Marketing Automation

Self-Service Platform

N/A

2. Pipedrive — Feature-Rich CRM That Lets You Visualize Your Sales Process With Easy Drag-and-Drop Functionality

Pipedrive is a powerful, feature-rich CRM solution with multiple awards under its belt. It’s fully customizable, allowing you to set up your pipeline stages and visualize your sales process with the help of professional templates, so you always know which steps to take to move a lead through your funnel and close a deal.

Pipedrive best CRM Australia

What’s unique about Pipedrive, compared to other CRM solutions, is that it helps you schedule and track all sales activities that lead to a final sale. You can add specific tasks for each prospect, such as an email, a phone call, or a video conference, so your agents will always know what stage of your marketing funnel each lead is in and how to tailor the offer accordingly.

Pipedrive also automatically monitors the progress of each assigned activity and lets you set weekly and monthly goals, so you can easily oversee the performance of your sales agents and help remove bottlenecks.

The CRM also provides real-time reports and calculates your conversion rates, so you’ll know exactly what you need to improve to turn more prospects into paying customers.

Every interaction with leads, prospects, and customers is tracked, so you can easily review contact history from your dashboard to gain full visibility and make informed decisions regarding the next steps.

Pipedrive also lets you leverage the power of AI to automate mundane administrative tasks, eliminate the need for manual data entry, and gain real-time insights and in-depth reports that will help you grow your business and maximize revenue.

Pros

  • Custom chatbot and web forms for more effective lead generation and management
  • Full visibility into every conversation with your contacts
  • Sales pipeline visualization
  • Sales action tracking and scheduling
  • AI-powered analytics and reporting
  • Dedicated mobile app

Cons 

  • Limited custom fields and reports on most pricing plans
Pricing Key Features Free Trial
From $9.90/month Pipeline Visualization

Automation With Custom Fields

Lead Generation Chatbot

Lead Qualification

Email and Communication Tracking

Task Management

Analytics and Reporting

14 days

3. Zoho CRM — Fully Customizable CRM Solution With a Simple Sales Process Builder and Advanced Sales Force Automation

Zoho CRM is a personalized CRM solution that helps you craft excellent customer experiences and empower your customer-facing teams to close more deals faster with robust automation and powerful real-time analytics.

With Zoho CRM, you can automate every aspect of your sales pipeline, from lead generation, scoring, and management to contract signing. In addition to automating the bulk of your team’s everyday tasks, Zoho lets you see exactly what stage each prospect is in and makes it easy to connect with customers via all your marketing channels, from a unified dashboard.

Zoho CRM | Best CRM Australia

You’ll have access to every conversation with prospects and customers in the same windows, regardless if they got in touch with your business via email, phone, text, social media, or customer portals.

You can also take advantage of Zoho’s Sales Process Builder, an intuitive drag-and-drop tool that lets you visualize your sales process, set up rules for lead assignment, automatically approve discounts, and validate sales data based on your custom criteria.

The Command Center tool lets you orchestrate your customer’s journey through your funnel, so you can tailor your marketing messages and offers according to their previous behavior and interaction with your business and help move them through your marketing funnel to reach the point of sale faster.

Other key features of Zoho CRM include marketing automation, sales forecasting, performance management, and in-depth analytics.

Zoho CRM integrates with popular tools and third-party applications like Google Drive, DocuSign, MailChimp, Google Ads, and more, so you’ll have access to all the key information in one app, which saves a ton of valuable time in the long run.

Pros

  • Fully customizable CRM solution for businesses of all sizes
  • Simple, drag-and-drop sales process builder
  • Workflow and marketing automation
  • Customizable rules for lead assignment and discount approval
  • Omnichannel customer communication from a single app

Cons 

  • Limited custom fields
  • AI-powered features are reserved for the most expensive subscription tier
Pricing Key Features Free Trial
From €14/user per month Sales Force Automation

Process Management

Journey Orchestration

Omnichannel Communication

Sales Enablement

Performance Management

Marketing Automation

Sales Forecasting

15 days

4. Monday Sales CRM — Intuitive, Easy-to-Use CRM With Robust Workflow Automation and Data Visualization

Monday Sales CRM lets you manage your sales pipeline, organize all your contacts, track each lead, and monitor the performance of your team, all from a single intuitive platform.

The main advantage of Monday Sales CRM comes from the fact that you can fully customize it according to your unique sales process. This involves creating and editing deal stages, adding custom fields, managing multiple sales pipelines simultaneously, and organizing your sales agents using a Kanban board.

Monday Sales CRM Dashboard

Additionally, Monday Sales CRM lets you centralize all customer communication, as well as integrate your business email and import all existing contacts. The app automatically logs emails, tracks all customer interactions, and lets you leverage professional email templates to save valuable time and help move prospects through your sales funnel.

Another reason to opt for Monday Sales CRM is advanced workflow automation. You can set up custom rules to send real-time notifications to specific agents whenever a prospect opens an email, assign specific sales reps to prospects when they reach a certain stage in your funnel, and set up reminders for upcoming events.

With Monday Sales CRM, you’ll have a comprehensive view of each deal, as well as increased visibility of your business’s overall performance through real-time insights, easy-to-understand charts and graphs, and in-depth sales reports.

The app has outstanding integration capabilities, so you can easily connect Monday Sales CRM with the tools you’re already using, such as Google Drive, Gmail, Outlook, Slack, Zoom, Zapier, OneDrive, and more.

Pros

  • Fully customizable according to your unique sales process
  • Allows you to centralize all customer communication
  • Automates repetitive work and saves valuable time
  • Provides real-time insights and in-depth reports to help you make smart, data-driven business decisions
  • Integrates with the tools you’re already using

Cons 

  • Lack of video instructions for some of the app’s automations and integrations
Pricing Key Features Free Trial
Free plan available for 2 users

Paid plans start from €24/month

Workflow Automation

Data Visualization

Custom Dashboards

Email Synchronization and Tracking

Activity Tracking

Sales Forecasting

Data Management

Free forever plan for up to 2 team members

5. Zendesk Sell — Sales CRM With Superb Email Automation, Tracking, and Real-Time Alerts

Zendesk Sell is a modern CRM that helps you track your leads throughout the entire customer journey, facilitate team collaboration and improve productivity, and deliver better customer experiences through omnichannel communication.

With Zendesk, you can easily import all your existing email contacts and leverage email templates, tracking, and real-time alerts to improve your response time, craft engaging email offers, and automatically follow up with promising leads.

Zendesk Sell CRM Australia

In addition to emails, every call and text is automatically logged in the CRM, so your sales agents will have all the information they need to continue the conversation, customize offers according to specific leads’ needs, and close the deals faster.

You can also leverage a power dialer to fast-track cold calling, as well as send bulk emails to a filtered list of email contacts and build triggered-based actions to eliminate manual admin work and automate your workflow.

Zendesk’s reporting functionality ensures full pipeline visibility, letting you forecast revenue growth and predict sales volume, analyze deal and lead progression, and make the right decisions based on a wealth of real-time data and actionable insights.

Zendesk Sell offers a dedicated mobile app, so you can access your dashboard any time, from anywhere in the world. It also provides open APIs (Application Programming Interfaces), so you can easily integrate the CRM with the apps and tools you’re already using for easier access to key business information.

Pros

  • Allows you to import your existing email contact lists
  • Automatically logs all emails, phone calls, and texts
  • Provides all contact information in one place
  • Supports bulk email sending and trigger-based actions
  • Lets you forecast sales numbers and create accurate revenue growth projections
  • Integrates with the apps and tools you’re already using through open APIs

Cons 

  • Customer service is difficult to get in touch with
Pricing Key Features Free Trial
From $19/user per month Email Integration and Automation

Lead Management

Power Dialer

Sales Triggers

Sales Pipeline Management

Accurate Forecasting

Reporting and Analytics

14 days

6. HubSpot — AI-Powered Sales CRM With a Free Forever Plan

HubSpot offers a powerful sales platform, Sales Hub, that allows businesses to communicate with prospects and customers more efficiently, deepen customer relationships, identify sales opportunities, and effectively manage their pipeline.

Sales Hub makes it easy to start conversations with new leads and prospects by providing you with a library of pre-vetted email templates to choose from. You can customize the templates to your liking, share them with your sales agents, or even use them to craft full email sequences.

Every email is tracked, so you’ll get notified the second a lead receives an offer and opens an email. This gives your sales team an opportunity to act when your prospects are engaged and contact them at the right time to close the deals.

Hubspot Sales Hub

In addition to email automation, Sales Hub features Conversation Intelligence, an AI-powered tool that records all conversations with customers and turns them into actionable insights that you can use as coaching opportunities. By knowing exactly what approaches and offers result in the most sales, you’ll be able to make informed decisions and tweak your existing campaigns to achieve better results.

Sales Hub also facilitates team collaboration, allowing you to share documents and sales scripts with your team members, automatically assign follow-up tasks, and schedule meetings directly from your dashboard.

Another incredibly useful feature of Sales Hub is free Live Chat that lets you connect with website visitors, capture their contact information, and route them to the appropriate sales representative.

The best part about HubSpot’s sales CRM is that the basic plan is completely free of charge. If you’re looking for free CRM software in Australia, you’ll have all the key features you need to get started with Sales Hub’s free plan, excluding email automation.

Given that the free plan isn’t time-limited, you can try out the CRM in practice and upgrade to a paid plan at any time if you discover you need additional functionality.

Pros

  • Free plan available
  • Email templates, alerts, tracking, and automation
  • Coaching opportunities based on AI-powered Conversation Intelligence
  • Easy document management and tracking
  • Free Live Chat widget
  • Sales management playbooks
  • Mobile CRM app

Cons 

  • Free plan is quite limited (no email automation)
  • Paid plans for more than two users are extremely expensive
Pricing Key Features Free Trial
Free plan available

Paid plans start from $45/month for 2 users

Email Templates

Email Tracking

Document Management and Tracking

Call Tracking

Sales Automation

Meeting Scheduler

Live Chat

Pipeline Management

Sales Analytics and Reporting

Free forever plan

7. Freshsales — Best CRM for Small Businesses in Australia

Freshsales offers a robust CRM solution for small and medium-sized businesses (SMBs) that want to unify contact data, automate data entry, and track all sales and marketing communication.

From the dashboard, your sales agents will be able to review all contact details, including their name and email address, social profiles, and business touch points. You’ll even see all of their activities, so you’ll know exactly how they interacted with your marketing materials and your website.

This provides your sales agents with a wealth of data that allows them to proactively approach each prospect, customize the offers according to their wants and needs, remove any buying objections, and close the sale.

Freshsales Popular CRM Australia

In addition to complete, centralized prospect information, Freshsales offers AI-powered insights based on historical data that inform your next steps and help you drive the conversation further. You’ll be able to see every lead’s score, including the specific scoring factors, and engage them without ever having to leave the dashboard.

Freshsales also allows you to group your contacts and segment your leads based on their behavior, so you can deliver relevant, highly targeted email campaigns with superb open and click-through rates.

When it comes to integration capabilities, you can connect Freshsales with Slack, Shopify, Trello, and a variety of other third-party apps, so you’ll have all the data you need to make smart business decisions in one place.

Pros

  • Provides a unified view of contact information
  • Tracks prospect activities through all business touchpoints
  • Lets you set up auto-assignment rules to assign contacts to the right agents
  • Offers tested and proven templates for email and chat campaigns
  • Features a lead-generation chatbot

Cons 

  • Custom modules only available on the highest-tier subscription plan
Pricing Key Features Free Trial
Free plan

Paid plans start from $15/user per month

Unified Contact Information

Built-in Chat, Email, and Phone

AI-Powered Contact Scoring

Contact Lifecycle Stages

Custom Rules, Fields, and Modules

Auto-Assignment Rules

Sales Forecasting

Free plan available

Free trial for 21 days

8. Maximizer CRM — Cloud-Based CRM That Allows You to Customize Every Stage of Your Sales Process

Maximizer CRM is a cloud-based CRM that helps businesses manage their leads and opportunities more effectively and provides managers with key information regarding the performance of every individual sales agent.

With Maximizer CRM, you’ll have a comprehensive overview of your business, thanks to easy-to-understand graphs and charts that display all critical business and contact information you need to make data-driven business decisions and maximize revenue.

Thanks to the app’s advanced pipeline management, you can customize every stage of your sales process, set up events and trigger notifications to immediately jump on sales opportunities, and track and manage every lead with ease.

Maximizer CRM Software for Small Business AU

Maximizer CRM also provides you with a library of email templates you can customize to fit the look and feel of your brand, lets you create targeted promotions, and allows you to keep track of new users and unsubscribes.

What makes Maximizer CRM stand out from the competition are the pre-installed sales management tools that give you full visibility of every prospect, lead, deal, and process and unlock coaching opportunities to help improve the performance of your sales agents.

With customized reports, forecasts, and dashboards, you’ll be able to cut through the noise and take the right action to move your leads through your sales funnel with ease, improve your conversion rates, and maximize revenue.

Another reason to opt for Maximizer CRM is that it comes with built-in process automation functionality and renewal optimization tools, helping you keep your existing customers and increase customer lifetime value (CLV) through email automation, customizable action plans, and task management.

Pros

  • Easy to deploy, set up, and use
  • Cloud-based CRM you can access from anywhere
  • In-depth information regarding sales agent performance
  • Email templates and tracking
  • Built-in sales management tools to unlock coaching opportunities
  • Seamless API integration with the tools you’re already using

Cons 

  • The software has difficulties handling large data sets
Pricing Key Features Free Trial
From $45.00

You will have to contact their sales representatives for an official quote in USD

Sales Process Mapping

Lead Management

Process Automation

Email Templates and Campaign Automation

Customizable Dashboards and Reports

You can request a trial by contacting Maximizer CRM’s team

9. Less Annoying CRM — Easy-to-Use CRM With Automatic Lead Scoring and a Unified Team Calendar

Less Annoying CRM aims to help businesses simplify customer relationship management by providing only the essential features and key information you need to drive sales without cluttering your dashboard with dozens of features you’ll never use.

The UI is clean, simple, and intuitive, and your sales agents will have all the contact information they need to move prospects to the next stage of your sales funnel in one tab. Leads are automatically scored, and you can add them to different groups, assign them to a specific sales agent, add notes, and even attach items to specific leads.

In addition to lead management functionalities, Less Annoying CRM features a built-in team calendar where you can add, manage, and review all team events and tasks.

This way, you’ll know exactly what every member of your team is working on, when every client call and the internal meeting is scheduled, and how much time each of your team members has in their schedules for other activities.

Less Annoying CRM Dashboard

The best thing about Less Annoying CRM is the fact that it offers a virtual guest account that lets you check out all of its functionalities without even having to sign up for a free account.

The live demo isn’t simply a walkthrough of all the features but rather a virtual account with mock-ups of leads, reports, and sales pipelines, so you can see how every feature comes together to help you drive sales and maximize profits.

Another thing we like about Less Annoying CRM is the fact that there are no subscription tiers, confusing pricing plans, or paid add-ons. The subscription fee is $15/user per month, regardless of the number of users, and you’ll get access to all the features and functionalities of the CRM.

Pros

  • Simple CRM with an intuitive, easy-to-navigate dashboard
  • All contact information is available in a single tab
  • Free virtual account to see the CRM’s functionalities in practice
  • Easy task management through a unified team calendar
  • In-depth sales reports with actionable insights

Cons 

  • Limited integration options
Pricing Key Features Free Trial
$15/user per month Contact Management

Shared Team Calendar

Task and Event Tracking

Lead Reports

Pipeline Management

Custom Fields

Email Automation

30 days

Oracle NetSuite CRM helps you manage interactions with customers, prospects, suppliers, and business partners, all from a single dashboard.

Apart from the basics you’d expect from a CRM, such as sales process and marketing automation, NetSuite CRM allows you to manage quotes and agent commissions. This makes it an ideal CRM for companies that are frequently cold-calling customers or clients, as well as organizations that offer commission-based salaries.

NetSuite CRM provides you with all the key information you need to close deals faster, including detailed prospect and customer records, real-time opportunities, outstanding inquiries and orders, and lead interaction with your business across all your marketing and communications channels.

Oracle Netsuite CRM Dashboard

With all the data at your fingertips, you can leverage NetSuite CRM’s marketing automation to craft and deploy customizable email marketing campaigns, segment your audience, and personalize your marketing messages for better engagement.

Additionally, the software automates case management, making it easy to review the status of each customer support ticket, review the case, and follow up with solutions to your customers’ issues.

NetSuite CRM is ideal for companies that are outsourcing part of the work or working with affiliates. Its advanced partner relationship management tools let you develop and execute joint marketing campaigns, streamline pipeline management and order processing, and handle partner commissions with ease.

Pros

  • Comprehensive contact, customer, and partner view with all crucial information in one tab
  • Sales force automation with advanced order and commission management
  • Customizable email campaigns with precise targeting and segmentation
  • Built-in customer service management tools with support case tracking
  • Sales process automation with order and commission management
  • Real-time analytics and reporting with role-based dashboards

Cons 

  • No pricing information
  • The user interface looks dated
Pricing Key Features Free Trial
Custom quotes for each client Sales Force Automation

Marketing Automation

Contact Management

Customer Service Management

Partner Relationship Management

Analytics and Reporting

N/A

Best Australia CRM Platforms | Top 10 Compared

Here’s a quick head-t0-head comparison of the best Australia CRM solutions to help you make an informed decision:

CRM Pricing Key Features Free Trial
Salesforce Sales Cloud from $25/user month

Marketing Cloud from $ 1,250/month for up to 10,000 contacts

Customer Service from $ 25/user per month

Account and Contact Management

Opportunity and Lead Management

Pipeline and Forecast Management

Workflow Automation

Marketing Automation

Self-Service Platform

N/A
Pipedrive From $9.90/month Pipeline Visualization

Automation With Custom Fields

Lead Generation Chatbot

Lead Qualification

Email and Communication Tracking

Task Management

Analytics and Reporting

14 days
Zoho CRM From €14/user per month Sales Force Automation

Process Management

Journey Orchestration

Omnichannel Communication

Sales Enablement

Performance Management

Marketing Automation

Sales Forecasting

15 days
Monday Sales CRM Free plan available for 2 users

Paid plans start from €24/month

Workflow Automation

Data Visualization

Custom Dashboards

Email Synchronization and Tracking

Activity Tracking

Sales Forecasting

Data Management

Free forever plan for up to 2 team members
Zendesk Sell From $19/user per month Email Integration and Automation

Lead Management

Power Dialer

Sales Triggers

Sales Pipeline Management

Accurate Forecasting

Reporting and Analytics

14 days
HubSpot Free plan available

Paid plans start from $45/month for 2 users

Email Templates

Email Tracking

Document Management and Tracking

Call Tracking

Sales Automation

Meeting Scheduler

Live Chat

Pipeline Management

Sales Analytics and Reporting

Free forever plan
Freshsales Free plan

Paid plans start from $15/user per month

Unified Contact Information

Built-in Chat, Email, and Phone

AI-Powered Contact Scoring

Contact Lifecycle Stages

Custom Rules, Fields, and Modules

Auto-Assignment Rules

Sales Forecasting

Free plan available

Free trial for 21 days

Maximizer CRM From R750 (~$45.00)

You will have to contact their sales representatives for an official quote in USD

Sales Process Mapping

Lead Management

Process Automation

Email Templates and Campaign Automation

Customizable Dashboards and Reports

You can request a trial by contacting Maximizer CRM’s team
Less Annoying CRM $15/user per month Contact Management

Shared Team Calendar

Task and Event Tracking

Lead Reports

Pipeline Management

Custom Fields

Email Automation

30 days
Oracle NetSuite Custom quotes for each client Sales Force Automation

Marketing Automation

Contact Management

Customer Service Management

Partner Relationship Management

Analytics and Reporting

N/A

The Key Benefits of CRMs for Businesses | Why You Need One

Without a CRM, it can be incredibly difficult to keep track of where each of your leads is in your sales funnel.

On top of that, your sales agents are likely spending a ton of valuable time on manual data entry, and your bottom line is suffering because you’re sending generic promotional emails to your email list rather than personalizing offers according to your prospects’ needs, interests, and buying objections.

The best CRM solutions give you full visibility into your sales pipeline, help you optimize your workflows, and provide you with all the information you need to move contacts through your funnel and generate sales.

Here are the top four ways in which your business will benefit from customer relationship management software:

Increased Knowledge of Your Customers

The key to the success of any business, regardless of the industry, is knowing who your customers are. Customer Relationship Management software collects all the data you have on your customers and centralizes it, giving your agents easy access to all the information they need to personalize offers and close sales.

By knowing exactly who your contacts are and what they’re interested in, you can make strategic, data-backed business decisions and optimize your marketing campaigns accordingly.

Since every email, call, text, and support ticket is saved, you’ll have a wealth of data you can leverage to build deeper, more meaningful relationships with your prospects.

Easier Audience Segmentation

If you’re trying to sell everything to everyone, you’re wasting a large portion of your marketing budget. Your potential customers have different interests and needs, and it’s crucial to identify them and customize your offers accordingly.

A CRM lets you see full contact history, including all of their previous interactions with your business (web, email, social), previous conversations with your sales agents, and their demographics.

This information lets you divide your target audience into smaller segments, so you can customize your offers accordingly, offer them special discounts, develop loyalty campaigns, and serve them targeted ads to improve your conversions and maximize sales.

Optimized Email Campaigns

Simply sending out emails and hoping a lead will click the link, visit your website, and immediately make a purchase won’t ever yield the desired results. If you want to optimize your click-through rates and maximize sales, you need to track every email you send out and analyze the performance of each one.

A powerful CRM lets you see exactly how each of your marketing emails is performing, alerts you and your sales agents the instant a lead opens an email, and lets you utilize email templates based on top-performing marketing emails to optimize your existing campaigns and create new ones.

You can even take advantage of triggers to segment your email subscribers and send them targeted emails with customized offers based on their previous behavior. These emails have much higher open and click-through rates than the ones in linear campaigns and will help you skyrocket your sales.

Streamlined Communication

Without a centralized platform that unifies communication, you practically have to assign team members to each of your marketing channels in order to respond to your prospects in time.

This is not only inefficient but also makes it virtually impossible to keep track of all the different conversations multiple sales agents and customer service representatives have with the same lead.

A CRM merges all of your communication channels into a single platform, automatically records all conversations, and gives your team the full conversation history with each lead.

This way, any agent can pick up where the previous one left off, see exactly what the specific lead’s wants, needs, and buying objections are, and provide a fully personalized customer experience.

Additionally, most CRMs also allow you to automate agent assignments, track the progress of different tasks, share sales scripts and other key documents and information, and monitor your team’s performance in real-time.

What’s the Best Free CRM Software in Australia?

There are plenty of CRM software solutions that offer free plans, such as Monday Sales CRM, HubSpot’s Sales Hub, and Freshsales. While the free plans are an excellent way to test out a particular CRM software in practice, they’re not a viable long-term solution.

Even the best free CRM will hold you back compared to a cheap one

Most CRM free plans are extremely limited, both in terms of functionality and the number of contacts you can add to your account. On top of that, you won’t have access to reporting and analytics features, which are crucial for making smart, data-backed business decisions and increasing the profitability of your business.

That said, if you’re on a tight budget and your options are either a free CRM or no CRM at all, we recommend Freshsales, as it offers the most out of the free account and upgrading to the paid plan is more affordable compared to the other two alternatives.

How We Selected the Best CRM Software in Australia

When reviewing and comparing all the different CRM platforms on the market, we took into account the following criteria:

  • Ease of use and implementation/deployment
  • Sales process automation and customization capabilities
  • Lead and prospect management functionality
  • Email automation (templates, segmentation, targeting)
  • Value for money (price vs. functionality)
  • Integration with popular third-party apps (Slack, Zoom, Gmail, Outlook, etc.)

You should choose a CRM solution based on the size of your organization and your unique business needs.

While a particular CRM software might sound great on paper, it’s a waste of money if you’re using only a tenth of its functionality. The opposite is true as well — if you’re paying for a CRM that lacks the key features you need, you’re sending money down the drain.

That’s why we strongly recommend trying out a few options in practice and seeing what works best for your team and your business. Most of the solutions we covered in this guide offer free demos, free trials, or free plans, so you can test them without committing to a monthly subscription plan.

Australia CRM FAQs

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How Much Does CRM Software Cost in Australia?

Conclusion | What’s the Best CRM Software in Australia in 2024?

Business owners are always looking for new ways to improve the performance of their organization and increase profitability. The best way to improve your conversions and maximize revenue is by streamlining your sales process and making data-driven decisions based on real-time reporting and analytics — that’s why a CRM is the best investment you can make.

Our research has revealed that Salesforce is overall the best solution for most businesses, given that it offers a full product range to help you optimize your sales and marketing processes, facilitate customer interactions, and shorten your sales cycle.

Salesforce also provides real-time, AI-powered analytics, allows you to fully automate your business processes and workflows, and unifies your team and customer communication.

Try Salesforce today and see first-hand why hundreds of thousands of companies use it as their CRM of choice and why hundreds of organizations switch from other CRM solutions to Salesforce.

The Tech Report - Editorial ProcessOur Editorial Process

The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.

Aleksandar Stevanovic Senior Writer

Aleksandar Stevanovic Senior Writer

Aleksandar is a senior content writer with a passion for consistently writing in-depth articles on software-related topics, including Antivirus Software, VPNs, VoIP, CRM, Spy Apps, and Crypto.

Aleksandar has worked with reputable websites such as CEX.IO and NicheStack, further showcasing his commitment to providing high-quality content.

With nearly a decade of experience, he delivers valuable and well-researched pieces to his readers, establishing himself as a reliable authority in the industry.

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