Home Business Software Best CRM Software in India | Top 10 Reviewed and Compared for 2023
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The best CRM software in India helps you manage your sales team, lead funnels, and business relationships to fetch you more sales opportunities and help you grow effectively. With the best India CRM software, you’ll be able to track your customer interactions, plus your team’s productivity, manage marketing efforts, identify new leads, and get a complete overview of your clientele all in one place.

However, choosing the best CRM in India can be challenging, given the plethora of options. We’ve dug in to find and review the 10 best CRM software in India, based on criteria such as affordability, integrations, customer support, ease of learning, and free trials. Read on to learn how Salesforce, Pipedrive, and Zoho CRM fare against their peers.

Best CRM Software in India | Top 10 Shortlist

In our research and testing, we found Salesforce to be the best CRM app in India right now, mainly because of its ease of use, excellent customer support, various integration options, exceptional lead tracking, and a 14-day free trial. Here’s how it competes against others on the list:

  1. Salesforce — Overall, the Best CRM Software in India | Try it Now with the 14-Day Free Trial.
  2. Pipedrive — The Best CRM Software for Lead & Contact Management | Put it to the Test with the 14-Day Free Trial.
  3. Zoho CRM — The Best CRM Software for Small Businesses in India with a Mobile App for On-the-go Use | Test it Free for 15-Days.
  4. Monday Sales CRM — The Best Free CRM Software In India with a Robust Sales Forecasting Tool | Try the Free Forever Plan Before Committing.
  5. Zendesk Sell — The Best CRM in India for Email Tracking and Managing Leads like a Pro | Offers a Generous 30-Day Free Trial.
  6. HubSpot — Top CRM Software in India to Shorten Sales Cycle and Manage Sales Pipelines
  7. Freshsales — Free CRM Software with an Excellent AI-powered Lead Scoring Feature
  8. Maximizer CRM — Leading CRM App for Tracking Employee Performance concerning Leads.
  9. Less Annoying CRM — A Quality Beginner-Friendly CRM Tool in India with Simple Pricing.
  10. Oracle NetSuite — Popular CRM Application for Automating Multiple Business Processes.

Top CRM Software in India | 10 Best CRMs Reviewed

Let’s now talk about the best CRM software in India in detail. We’ll mention each of their best features, pricing, pros, and cons so that you can make an informed decision. Ready?

1. Salesforce  — The Best Overall CRM Software in India

Salesforce is not just the best CRM software feature-wise, but with no credit card information or software installation required, it’s also one of the easiest to get started with.

Salesforce CRM Dashboard | Best CRM Software in India

It’s an all-in-one platform where you can manage your leads and contacts from a simple-to-navigate dashboard.

For instance, when you first get in touch with a new lead, you can track their progress through the sales cycle with Salesforce. At the same time, once you convert a lead into a customer, you can manage their order and service needs too. Basically, you get two services at the price of one.

Salesforce also integrates with email providers such as Outlook and Gmail so that all your emails are automatically synced with your CRM account.

This way, you can monitor lead communication, info, and engagement level without actually having to log into your email accounts.

For established businesses looking for expert support, Salesforce offers a Premier Success Plan wherein you get tailored solutions, expert assistance, and 24/7 priority support.

This is the ideal solution for companies looking to strengthen their CRM without having to hire a human professional for their team. Rest assured that Salesforce will take care of scaling your conversions and enhancing customer satisfaction.

For example, if the forecasted revenue for the quarter is falling short of your expectations, Salesforce’s Premier Success Plan can give you tips on converting more leads or finding the most profitable leads to boost your revenue.

Starting Price Top Features Free Trial/Plan
$25/user/month
  1. Smart filters for leads
  2. Lead routing
  3. Personalized expert support
14-day free trial

Pros

  • A complete cloud-based solution
  • Minimal coding requirements and an easy learning curve
  • Customizable according to business needs
  • Numerous integration options
  • Quick customer support over email, call or chat
  • A lot of professional support due to the vast popularity

Cons

  • Comparatively costly than its peers
  • Needs a stable internet connection at all times

Pricing

At just $25/user/month, Salesforce’s Essentials plan, which is one of the most reasonably priced services in the whole CRM segment, will fetch you features like case management, service console apps, telephony integration, and more.

Salesforce pricing

See the powerhouse Salesforce actually is and unlock features like service contracts and entitlements and web services API by signing up for a premium plan such as the Enterprise or the Unlimited plan.

Try Salesforce risk-free for 14 days, thanks to its 14-day free trial. See if it’s worth your time and money without risking a cent.

2. Pipedrive  — The Best CRM Software for Lead & Contact Management

Pipedrive is a CRM platform developed by salespeople, meaning it’s well-versed in the nitty-gritty of the various sales processes, funnels, and needs like no other software.

Pipedrive best CRM app

The software will give you a visual display of your entire sales process in one place so that you can see where your deals with your leads stand at just a simple glance.

From the display, you can also drag and drop the deals to update their position — a much easier way to manage the stages of the sales process compared to traditional deal tracking.

If you’re worried about forgetting important events or activities, Pipedrive has you covered. You can set up automated reminders to notify you about upcoming tasks.

For example, if you need to follow up with a lead in three days, you can set up a reminder for the same. The more actively engaged you are with your leads, the better the chances of conversion.

Speaking of lead management, Pipedrive also keeps a detailed record of every conversation you share with the lead, which includes emails, calls, and text messages. You can refer to it anytime to resolve misunderstandings or simply monitor your team’s engagement approach.

A detailed database of your interactions will also help you identify the common negative denominator in wasted leads, giving you a chance to work on your communication strategies.

Starting Price Top Features Free Trial/Plan
$9.90/user/month
  1. Deal rotting
  2. Automatic imports or exports
  3. A holistic dashboard
14-day free trial

Pros

  • Minimalist and easy-to-use dashboard
  • Advanced user permissions can restrict what users modify and view
  • Offers various e-mail templates
  • A Customizable lead generation chatbot
  • Built-in telephony feature

Cons

  • Limited reports
  • Cannot link multiple email addresses to one account

Pricing

As the cheapest CRM software in 2024, Pipedrive will cost you a mere $9.90/user/month (billed annually) for its Essential plan. Here, you’ll get data import & export functionality, customizable pipelines, lead inbox, activity reminder notifications, and so much more.

Pipedrive Pricing

But if you’d like more than 3,000 open deals and 30 custom field limits, plus additional features such as workflow automation, web-to-mobile calls, PDF format support, and more, get a premium plan — we recommend the Professional plan at $39.90/user/month.

The best part? Pipedrive provides a 14-day free trial — no credit card information needed either — so you can test it risk-free and see if it’s for you.

3. Zoho CRM — The Best CRM Software for Small Business in India with a Mobile App for On-the-go Use

Zoho CRM is designed to work alongside you as a part of the team. Its ultimate aim is to automate as many CRM processes as possible for your company so that your CRM game is on fleek even when you’re away.

Zoho customer management tools

For instance, it automatically captures your leads and scores them. The lead scoring will tell you which lead is more likely to convert so that you can prioritize them and close more deals in less time.

Zoho CRM also does an excellent job of capturing lead information such as contact details, age, location, etc. With this personal information in hand, following up with them with a personalized approach becomes far easier.

Speaking of its automation features, Zoho CRM lets you create automated workflows. For example, you can create an automated workflow for lead interaction.

Let’s say the rule is called “Lead Response.” The first condition is if they directly reply to you with an FAQ, you can set up an automated email with an answer to that question along with a list of all other FAQs.

Similarly, you can set up the second condition that any time a lead opens your email but doesn’t respond to it, you can set up an automated follow-up after three days.

This way, no matter how a lead chooses to respond to your outreach emails, they’ll be automatically taken care of by Zoho CRM, and you won’t have to worry about them.

Starting Price Top Features Free Trial/Plan
$14/month/user
  1. Top-notch automation
  2. One-stop solution for multiple projects
  3. Custom portals for every customer
15-day free trial

Pros

  • Ideal for small and mid-sized businesses
  • AI-powered analytics generation
  • Easy to customize without external assistance
  • built-in conversational assistant
  • intuitive and clutter-free interface

Cons

  • Long learning curve
  • Limited features on basic plans

Pricing

Zoho CRM is one of the few CRM platforms to provide a separate pricing page in INR for its Indian audience. At just ₹800/user/month, Zoho CRM’s Standard plan will tag along with email insights, multiple pipelines, advanced filters, and support for multiple currencies.

Zoho CRM India Pricing

Need assignment rules, email parsers, data entry wizards, segmentation, and other premium security, marketing automation, and product customization features? Get the Enterprise plan — Zoho CRM’s most value-for-money package — at an affordable ₹2,400/user/month.

With a 15-day free trial, you can try Zoho CRM risk-free and gauge if it’s worth your time and money.

4. Monday Sales CRM — The Best Free CRM Software In India with a Robust Sales Forecasting Tool

Monday.com’s CRM platform molds itself based on your convenience. It’s perhaps one of the few CRM platforms that offer extensive customization opportunities at each stage. Don’t forget that it has a free forever plan that makes it one of the best picks for solopreneurs and small Indian businesses.

Monday Sales CRM

 

For example, you can edit each deal stage, change their names with what resonates best with your company, and color them. Along with the existing stages, you can create additional columns and multiple pipelines if you sell multiple products. Monday.com gives you complete freedom of what you want to do with your CRM platform.

Just like Zoho CRM, Monday.com, too, has outstanding automation features. To give you an idea, it’ll automatically study the profile of your lead and pair them up with the most suitable sales rep. So if a new lead comes in looking for legal services for a small business, they’ll be paired with a sales rep well-versed in that area.

Other automation features include activity reminders so that you never forget your upcoming meetings or fail to follow up on a client. Monday will also send you email activity notifications, which will alert you right away when a lead opens your email or reaches out to you — you’ll be able to take timely action.

The best thing about Monday.com is that it allows you to integrate with more than 52 applications, including Shopify, Facebook, Mailchimp, and Slack. For example, if you run an outreach campaign on Facebook, your leads will be automatically captured on Monday.com, sparing you the trouble of manual entry.

Starting Price Top Features Free Trial/Plan
$0
  1. Comprehensive dashboard
  2. Personalized emails
  3. Notifications when emails are opened
A free forever plan

Pros

  • A complete cloud-based system
  • Offers advanced collaboration tools
  • Excellent automation helps avoid repetitive tasks
  • Importing data is very easy
  • Streamlining workflows is easy, with several options

Cons

  • Basic plans need more functionality
  • Limitation of the number of various actions

Pricing

With a free forever plan that allows up to 2 team members to get on board and 1,000 contacts, Monday.com is easily the best free CRM software for Indian users.

Monday Sales CRM Pricing

Monday.com paid plans start at an affordable $10/seat/month, where you get unlimited, customizable pipelines, contacts, boards, and free viewers.

For advanced features such as sales forecasting, customizable email signatures, and custom CRM integrations with up to 25,000 actions per month, get Monday.com’s Pro CRM plan at $24/seat/month, which is still cheaper than some of the top providers’ basic plans.

Get started with Monday.com today without any financial commitment, thanks to its generous 14-day free trial.

5. Zendesk Sell — The Best CRM in India for Email Tracking and Managing Leads like a Pro

Zendesk Sell will unlock your team’s full potential and boost their productivity to help you grow your business’s revenue.

Zendesk top CRM apps

One of our favorite features of Zendesk Sell is the Email Tracker. Once you send an email to your lead, Zendesk will automatically monitor and tell you when it has been opened and whether the lead has engaged with it.

This detailed activity analysis will help you zero in on interesting leads and fetch information about how frequently they open their emails and at what time so that you can optimize your communication strategies.

Zendesk is also one of the few CRM platforms that let you record your team’s business calls. You’ll always have evidence to back your claim if there’s a misunderstanding or dispute in the future with a lead or client.

At the same time, call recordings are a great way to check if your sales rep is adhering to the company’s communication guidelines. In short, it gives you complete control over every employee-client communication.

With Zendesk Sell’s custom reporting and forecasting feature, you get to know where your company stands and how much revenue it might generate by the end of the month. An accurate sales forecast will help you identify the most profitable leads so that you can allocate your time and resources accordingly.

Starting Price Top Features Free Trial/Plan
$49/user/month
  1. Pre-built sales dashboard
  2. Unlimited email templates
  3. Own calling and texting feature
30-day free trial

Pros

  • Excellent pipeline management and visibility
  • Integrates easily with Zendesk support
  • Suitable with small businesses with no IT teams
  • Exceptional lead management and scoring features
  • Numerous pre-built reports with customization options

Cons

  • It might be too complex for some
  • Expensive top-tier plans

Pricing

Zendesk Sell, one of the more expensive options on our list, starts at $49/agent/month with its Suite Team plan that includes an industry-leading ticketing system, a unified agent workspace, up to 50 AI-powered automated answers, 1,000+ apps and integrations, and a lot more.

Zendesk Sell Pricing

For advanced features such as SLA management, customizable and shareable dashboards, and up to 500 AI-powered automated answers, get a premium Zendesk Sell plan.

Try Zendesk Sell risk-free today with a 30-day free trial. Find out if it matches your needs without risking a cent.

6. HubSpot — Top CRM Software in India to Shorten Sales Cycle and Manage Sales Pipelines

HubSpot, too, offers a feature-rich CRM service for free, just like Salesforce. The only additional benefit here is that since HubSpot has other services like marketing and customer service to accompany its CRM solution, you can have your entire business covered by a single tool.

Hubspot customer management tools

HubSpot will let you monitor all your leads closely thanks to its deal-tracking feature. Here you can predict the lead’s interest level and forecast their expected revenue. This way, you can prioritize those contacts who have the potential to bring more business to your company.

In addition, a comparative study between your sales forecast and actual revenue will help you understand where you’re falling short and how you can surpass your target. If you’re eyeing continuous and sustainable growth, HubSpot’s detailed forecast tool is a must-have.

Our favorite thing about HubSpot is that you can have unlimited data for up to a million people with no expiration date. No matter how old the data gets, you can always go back and pull out details from old deals.

If you don’t want to keep your prospects waiting, adding HubSpot’s live chat feature on your website is the best way to handle incoming queries. It automatically routes the chats to the most suitable member of your team.

If all your sales reps are busy, you can keep the prospects engaged with automated replies. This way, none of your prospects will have the opportunity to go back and look up a different service provider.

Starting Price Top Features Free Trial/Plan
$45/month/user
  1. Unique deal-tracking
  2. Prospect tracking feature
  3. Store data of up to 1,00,000 contacts
No

Pros

  • A complete cloud-based CRM solution
  • The dashboard displays a real-time view of the sales funnel
  • Excellent email integration features
  • Well-designed reporting dashboard
  • An effective deal-tracking tool makes it easy to keep tabs on work

Cons

  • Low-tier plans have only a few features
  • A steep learning curve

Pricing

If you’re a solopreneur or a small business, HubSpot’s free plan with features such as a shared inbox, help desk automation, custom surveys, and more will do you a world of good.

Hubspot Pricing

Need premium features such as ad management, email reply tracking, 5,000 email templates, and support for up to 5 currencies? Consider getting a HubSpot CRM paid plan starting at just $45/month.

Besides a free plan, you can also utilize HubSpot’s free live demo to see whether the tool works exactly like it says it does. Try it today. No risk. No hassle.

7. Freshsales — Free CRM Software with an Excellent AI-powered Lead Scoring Feature

Freshsales helps you personalize your leads’ experience from A to Z so that you can close the deals sooner and shorten the sales cycle.

Freshsales Dashboard best free CRM apps

With an AI-powered scoring feature, Freshsales studies your leads’ behavior and interaction with your sales rep and scores the quality of your relationship with them and how likely they’re to convert into customers — easily identify your VIP leads and invest in them accordingly.

If you want to offer live chat services on your website, Freshsales’s chatbot, Freddy, will be your friend. Smart as it is, Freddy is designed to handle almost any kind of question your prospects might have. Your prospects won’t have to wait for several minutes in a row to get their queries addressed, and at the same time, your team will be less burdened.

Along with prospect nurturing, Freddy can suggest deals more likely to close soon, which should be added to the sales forecast. You can handle your cash flow and future resource allocation better with accurate numbers on expected revenue.

Moreover, Freshsales also offers a free plan under which you get all the basic CRM features like contact management, customizable sales stages, built-in phone, email, chat, and more. On top of that, every user on the free plan also gets access to their responsive mobile app and 24/5 customer service.

Starting Price Top Features Free Trial/Plan
$0
  1. Integrated calling and texting system
  2. AI-driven insights with Freddy
  3. Automatic contact profile enrichment
A free plan

Pros

  • Has a forever-free plan
  • AI-powered lead-scoring functionalities
  • Extremely easy to learn and use
  • Integrated VoIP and call recording features
  • Extensive integration options with third-party apps

Cons

  • No reports on the free plan
  • Limited integration options

Pricing

Freshsales is completely free to start with, thanks to a free forever plan. At $0, you’ll get contact & account management, 24/5 support, a mobile app for on-the-go usage, and more.

Freshsales India Pricing

That said, Freshsales’s key attraction, its bot Freddy, is available with its paid plans only that start at ₹999/user/month. This plan will get you a visual sales pipeline, AI-powered contact scoring, sales sequences, and much more.

Find out if Freshsales CRM is your cup of tea risk-free with a 21-day free trial. No credit card information needed. No risk of losing any money.

8. Maximizer CRM  — An Excellent CRM App for Tracking Employee Lead Gen Performance

Maximizer CRM is perhaps the only CRM platform that’s built for the sales leader to create and nurture a better sales team.

Maximizer CRM system Dashboard

For instance, it lets you track all your employee’s activities which include their conversations with the leads, their approach, strategies, behavior, and more. So if a sales rep is taking too long to follow up with a lead or isn’t persuasive enough, you can call them out on it and help them learn.

To boost productivity, Maximizer CRM offers a complete suite of productivity features like email integration, quota tracking, task management, and readymade templates. With so many things getting done automatically and available at the tip of your fingers, your team won’t be bogged down by unnecessary manual tasks and can focus better on capturing leads.

While most tools just help you capture fresh leads and convert them, Maximizer CRM also helps you retain old customers.

For instance, it offers a Customer Health Analysis feature that studies your interaction and their interest level and predicts which customers are likely to stay and which are at risk of leaving.

The key to making the most profit from your existing customers is retaining high-value clients. With Maximizer CRM’s real-time deal status updates, you’ll always know the impact each deal has on your final renewal revenue, which in turn, will help you prioritize better.

Starting Price Top Features Free Trial/Plan
$55/user/month
  1. Unique customer health analysis tool
  2. Detailed existing client reports
  3. Free platform demo
No

Pros

  • Offers customizable user-defined fields
  • Seamless integration with Office software
  • Initiative and easy interface
  • The opportunity module provides quick snapshots
  • Easy to transition from other CRM solutions

Cons

  • Outdated reports and interface
  • Mobile versions need improvement

Pricing

Maximizer starts quite high at $55/user/month. That said, its Base Edition plan is better than most providers’ basic plan in it that it comes with 10,000 contacts and a 100Gb database size.

Maximizer CRM Pricing

If you’d also like to track and monitor your sales teams in a Kanban Board and deliver detailed insights into your company’s productivity and revenue with data visualizations, get Maximizer’s Sales Leader Edition plan priced at $75/user/month.

Maximizer CRM provides a free live demo of its tool, allowing you to find out if the tool will be right for your business. There’s no financial commitment, so try it today.

9. Less Annoying CRM — A Quality Beginner-Friendly CRM Tool in India with Simple Pricing

Less Annoying CRM aims to make customer relationship management easy and stress-free with a simple interface and intuitive tools.

Less Annoying CRM customer contact management

It gives you a detailed overview of all the current leads your sales rep is working on and their current sales stage. This way, you’ll know how many leads are about to close so that you can prepare the next tasks to assign to those sales reps, ensuring no time is lost in between.

Less Annoying CRM provides a common team calendar for better task management where everyone can add their upcoming tasks and events. This feature will help sales managers and team leads look into everyone’s workload and assign upcoming leads accordingly.

Besides, you can also integrate Less Annoying CRM with your Google or Outlook calendar to keep every event detail in one place.

Our favorite thing about Less Annoying CRM is that once you integrate it with your calendar and log your daily tasks, it’ll send you an email every morning to remind you of everything on your to-do list for the day.

You’ll have your schedule for the day in your hand even without logging in to Less Annoying CRM,

The only thing we don’t like about Less Annoying CRM is that its customer support is limited to weekdays, no matter what plan you’re on. But on the brighter side, customer support is completely free, and the pricing is astonishingly simple and low.

Starting Price Top Features Free Trial/Plan
$15./user/month
  1. Customization flexibility
  2. Personalized workspace for each team member
  3. Excellent contact management
30-day free trial

Pros

  • Can be customized according to workflows
  • Highly affordable for SMBs and startups
  • Integrates well with tools like Mailchimp, Simplii, Office, and others
  • Built-in calendar to schedule various tasks
  • Pipeline management is easy, with various options

Cons

  • Lacks advanced tracking and analytics
  • Need better reporting capabilities

Pricing

Less Annoying CRM’s pricing is as simple as it can get. There is no pricing tier per se but just one plan at $15/user/month with no hidden fees or contracts.

Less Annoying CRM Pricing

The best part is there’s also a generous 30-day free trial to decide risk-free whether to commit to it long-term or not. Try it today.

Oracle NetSuite will allow you to manage all your business relationships from one place, be it customers, vendors, or partners.

Oracle Netsuite Dashboard

The best thing about Oracle NetSuite is that it caters to all the departments associated with customer relationship management — marketing, sales, and customer service.

For the marketing team, NetSuite takes away the trouble of manually tracking prospects. Instead, its smart AI technology automatically monitors every prospect, gauges their interest level, and checks if they meet a predefined set of buyer-readiness conditions before automatically qualifying them as leads.

With this feature, your marketing team can focus more on reaching out to more prospects than tracking the existing ones.

Similarly, to help your sales team, NetSuite automates order management, fulfillment, and commission. Your clients get their work done on time, even if your team is busy with other responsibilities.

Finally, for the customer service department, NetSuite lets your customers submit their queries online so that you don’t have to bring together a different team just to note customer complaints.

From the same portal, your clients will also be able to check the current status of their complaints instead of emailing you directly for updates — a win-win for both parties.

What’s more, NetSuite also comes with role-based dashboards for your whole team.

For example, a sales trainee will only see files and data related to their job level and nothing belonging to the higher authority. This way, you can ensure that the most confidential company details remain within the trusted few.

Starting Price Top Features Free Trial/Plan
$99/month/user
  1. Automated case management processes
  2. Built-in reporting
  3. Real-time analytics
No

Pros

  • Detailed report on various parameters
  • Several custom process workflows
  • A comprehensive, customizable solution
  • Excellent integration abilities with third-party apps
  • The dashboard allows KPI integrations
  • One of the best small business accounting software
  • Detailed reporting and analytics

Cons

  • Not meant for small businesses
  • Customer support isn’t free

Pricing

Oracle NetSuite is a custom-priced CRM software that starts at a monthly subscription of $99 and the final price of which depends on your needs and the number of users you want in your plan.

NetSuite’s price can be broken down as follows:

  • An annual license fee for the core platform, number of users, and optional modules
  • A one-time implementation fee for the initial setup

Contact NetSuite’s team for a custom quote today.

Best CRM Software India | Top 10 Compared

Need a quicker way to review so many tools? Here’s a table that brings to you only the most critical differences between the best CRM software in India.

CRM Solution Starting Price Top Features Free Trial/Plan
Salesforce $25/user/month
  1. Smart filters for leads
  2. Lead routing
  3. Personalized expert support
14-day free trial
Pipedrive $9.90/user/month
  1. Deal rotting
  2. Automatic imports or exports
  3. A holistic dashboard
14-day free trial
Zoho CRM $14/month/user
  1. Top-notch automation
  2. One-stop solution for multiple projects
  3. Custom portals for every customer
15-day free trial
Monday Sales CRM $0
  1. Comprehensive dashboard
  2. Personalized emails
  3. Notifications when emails are opened
A free forever plan
Zendesk Sell $49/user/month
  1. Pre-built sales dashboard
  2. Unlimited email templates
  3. Own calling and texting feature
30-day free trial
HubSpot $45/month/user
  1. Unique deal-tracking
  2. Prospect tracking feature
  3. Store data of upto 1,00,000 contacts
No
Freshsales $0
  1. Integrated calling and texting system
  2. AI-driven insights with Freddy
  3. Automatic contact profile enrichment
A free plan
Maximizer CRM $55/user/month
  1. Unique customer health analysis tool
  2. Detailed existing client reports
  3. Free platform demo
No
Less Annoying CRM $15/user/month
  1. Customization flexibility
  2. Personalized workspace for each team member
  3. Excellent contact management
30-day free trial
Oracle NetSuite $99/month/user
  1. Automated case management processes
  2. Built-in reporting
  3. Real-time analytics
No

Why You Need a CRM Tool for Your Business | Key CRM Benefits

Wondering why your business needs a CRM tool? Here are some reasons you cannot do without one.

Superior Customer Service

With everything handled by CRM software, there’s no time wasted in getting customer details. Critical data can be highlighted or represented pictorially for the sales reps’ convenience. These may seem silly details, but they can do wonders in a sales call. In a 5-minute sales call, the window for getting a winning conversion is in seconds. So, anything that can make your reps more proactive and give them an edge is always significant.

Conducting Targeted Campaigns

General approaches can completely crash an otherwise well-crafted marketing campaign. When handling a large customer base, segmentation should be a top priority. Dividing and organizing customers into groups based on past behavior and purchases is an excellent start for a marketing campaign design. A CRM tool can break down large amounts of data into manageable chunks. This can help you understand your customers better and increase the chances of converting leads by taking the right approach.

Integrate Workplace Functions 

CRM tools make tedious data management very easy. They allow you to view all the necessary information with a single click. This makes tracking workplace functions much smoother and more efficient. With everything in a single platform, the employees would also be able to communicate better with teammates. Working together like this will lead the customer down the sales funnel faster, and closing a deal would be more probable.

Reducing Operational Costs

Businesses often have to be tight with budgeting because of substantial operational costs. This weighs down some of the small to mid-sized ones. Using CRM tools is the best way to escape the trap of manual processing and automate all functions. The marketing and sales team costs will drop since CRM tools are sufficient for a complete customer overview. You can better utilize the extra capital for other purposes, like scaling the business.

How We Chose the Best CRMs in India | Key Ranking Criteria

There are several parameters to consider when choosing the best CRM in India. Here are some of them.

App Interface

The CRM software must be easy to use and have the right tools. We avoid anything that provides more details than necessary for a particular data point. Everything should be easily accessible and visible at first glance. This is so that no time is lost searching for it during your interaction with the customer.

Pricing

One of the most important things to be mindful of is overspending on tools and hacks. Anything that takes away more capital than it should is unhealthy for the business in the long run. Although having a CRM tool always costs less than having a team of professionals for the same task, pricing is never to be missed. For small and mid-sized businesses, high pricing of tools could act as a growth inhibitor.

Customization Options

Every business has a different customer approach and requirements. The same CRM tool won’t deliver equivalent results for other companies. So, choosing one that best serves your business’s needs is advisable. Look for CRM apps that cater to your pipeline arrangement and work well with your other business applications. Customization may not be mandatory, but it is a great add-on.

Scalability

Your CRM app should serve you well even when you’re scaling, and that’s hard to find. As a business grows, it demands more from its software tools. If a CRM app doesn’t allow for the retention of old data, it might lead to monetary losses. To avoid this, look for CRM apps that have multiple plan sizes. Once you exhaust the limit of one plan, simply get the bigger one.

India CRM FAQs

What is CRM software?

Which CRM is mainly used in India?

Which CRM software is best?

Is Salesforce used in India?

What’s the best CRM software in India for small businesses?

What’s the best free CRM software in India?

What’s the average CRM software price in India?

Conclusion | What’s the Best CRM Software in India in 2024?

Our comprehensive guide includes CRM software for all business needs. Whether you need a one-stop CRM solution or specialized tools, whether you need a premium service or a free forever one, we’ve got it all. Here’s a summary of the top 10 CRM software in India:

  1. Salesforce — Overall, the Best CRM Software in India | Try it Now with the 14-Day Free Trial.
  2. Pipedrive — The Best CRM Software for Lead & Contact Management | Put it to the Test with the 14-Day Free Trial.
  3. Zoho CRM — The Best CRM Software for Small Businesses in India with a Mobile App for On-the-go Use | Test it Free for 15-Days.
  4. Monday Sales CRM — The Best Free CRM Software In India with a Robust Sales Forecasting Tool | Try the Free Forever Plan Before Committing.
  5. Zendesk Sell — The Best CRM in India for Email Tracking and Managing Leads like a Pro | Offers a Generous 30-Day Free Trial.
  6. HubSpot — Top CRM Software in India to Shorten Sales Cycle and Manage Sales Pipelines
  7. Freshsales — Free CRM Software with an Excellent AI-powered Lead Scoring Feature
  8. Maximizer CRM — Leading CRM App for Tracking Employee Performance concerning Leads.
  9. Less Annoying CRM — A Quality Beginner-Friendly CRM Tool in India with Simple Pricing.
  10. Oracle NetSuite — Popular CRM Application for Automating Multiple Business Processes.

There’s no doubt in our minds that Salesforce is the best CRM software in India. With seamless integrations, 24/7 customer support, an intuitive dashboard, and unmatched lead tracking, Salesforce is your best bet for 360-degree CRM support.

Don’t believe us? Try it yourself with a 14-day free trial. No financial commitment. No risk.

Krishi Chowdhary Journalist

Krishi Chowdhary Journalist

Krishi is an eager Tech Journalist and content writer for both B2B and B2C, with a focus on making the process of purchasing software easier for businesses and enhancing their online presence and SEO. Krishi has a special skill set in writing about technology news, creating educational content on customer relationship management (CRM) software, and recommending project management tools that can help small businesses increase their revenue. Alongside his writing and blogging work, Krishi's other hobbies include studying the financial markets and cricket.

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