The Metaverse Triggered a Battle of the Tech Behemoths

Commercials using humorous virtual reality characters and marketing the Metaverse to the rest of the world result in a present-day Gold Rush.

The Metaverse triggered a battle between technological behemoths. Google, Apple, Microsoft, and Meta are collaborating on developing virtual and augmented reality headsets. Facebook transformed into Meta, aired a commercial using humorous virtual reality characters, and marketed the Metaverse to the rest of the world. The predictable response has been a modern-day virtual Gold Rush.

For example, there’s Activision Blizzard.

While game developers are already experimenting with virtual and augmented reality, Mark Zuckerberg threw down the gauntlet. It was a declaration that this is the way of the future, and everyone hurried to capture a piece of this new and possibly colossal market share.

So…what happens next?

Microsoft, Apple, Google, and Meta are engaged in fierce competition to bring their virtual reality (VR) headsets to market at a reasonable price range to encourage mass customer adoption.

Despite this, you may be able to participate in and enjoy the Metaverse even if you do not use glasses or other special equipment.

People believe that Zuckerberg and Meta are the owners of virtual reality, but this is not the case. The Metaverse is comparable to the internet in that it is entirely open.

Entrepreneurs with a sense of adventure have begun constructing and purchasing real estate in the Metaverse. According to a particular CEO of a Canadian startup called, people were spending plenty of money.

Approximately $2.5 million, according to Andrew Kiguel, CEO of This sum was for acquiring virtual property in Decentraland, a 3D-world platform. Buyers were using blockchain platform currency to make these purchases.

Metaverse Musings

Sébastien Borget is cofounder and chief operating officer of The Sandbox. This is a virtual Metaverse in which people may play, construct, own, and monetize their virtual experiences.

Borget believes that the Ethereum-powered Metaverse is a “digital country.” The Sandbox earlier reported a capital round of $93 million in its most recent financing round, headed by SoftBank Group’s Vision Fund 2 and included participation from other investors. The leading tech giants provide headsets and other equipment to allow for a complete metaverse experience.

Meta’s Oculus Quest 2 VR headset, which costs between $300 and $400, is one of the most accessible and cheap VR headsets presently available. The wireless gadget is quite simple to use and maintain.

The HoloLens augmented reality glasses from Microsoft cost around $3,500. This is obviously not for consumers. It’s been designed primarily for healthcare personnel. The headgear especially is for use by companies in manufacturing, healthcare, and other sectors, among others.

On the other hand…

The gadget is a gaming headset for Microsoft’s Xbox game system, which we gave the moniker “Baraboo.”

Microsoft indicated that it would buy video game developer ActivisionBlizzard for $69 billion in cash. There may be many factors in decisions about virtual reality players. One is the metaverse game development specialist. One part of the transaction would aid Microsoft’s aspirations to become a virtual reality player.

Apple is looking at a variety of different avenues for entering the race.

Since 2012, Apple has expanded its augmented reality and virtual reality initiatives with an augmented reality product in 2022. Hundreds of Apple personnel are working on augmented reality and virtual reality. Consequently, finding out how this new and fascinating area may connect with the company’s other products and capabilities. The number of people working on augmented reality and virtual reality has risen, and Apple has made several acquisitions in this field.

The Bottom Line

Google’s augmented reality goggles, dubbed Project Iris internally, will be available in 2024.

Project Iris is to provide a more immersive mixed reality experience than currently available augmented reality glasses. The company’s product employs outward-facing cameras to merge computer visuals with a video stream of the actual world. This is the true metaverse.

A special Google CPU, similar to that found in the company’s newest Google Pixel smartphone, powers the hardware. Android controls the device. However, recent job advertisements hint that a custom operating system is in the works. Google Glass, the company’s last venture into augmented reality, failed to pique substantial customer interest or adoption.

As reported by The Verge, the project’s progress has just begun to pile up momentum. A “well-defined go-to-market plan” is not in place at this time, says the report. As reported by The Verge, Google is keeping the project a closely guarded secret by demanding “special keycard access” and “non-disclosure agreements” from participants. The metaverse is like that, of course.


Facebook said that it would recruit about 10,000 employees throughout the globe to work on Meta and related technologies.

When you search for “metaverse” on LinkedIn’s employment board, you’ll get millions of results. If you’re searching for prospects with high growth potential, you may want to consider pivoting towards virtual and augmented reality, as well as equal chances in the Metaverse.

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