Artificial Intelligence: 4 Surprising Areas Where It’s Making Waves

It isn’t hard to see that artificial intelligence (AI) is the future. There seems to be a never-ending stream of information about things like the latest humanoid robot test or cutting-edge AI elements in a new video game.

But there are many areas out of the limelight where AI is making an impact, as well.

This unsung hero aspect of this new technology isn’t just out of sight and out of mind. In many cases, it’s also playing a critical role in areas like the economy, business, and the future of life as we know it.

Here are a few out-of-the-way places where artificial intelligence is making waves.

1. Marketing

From setting up email funnels to scheduling social media posts, automation has been a part of marketing for a while now.

However, the application of artificial intelligence — that is, enabling machine learning to make decisions without the need for explicit programming — is still fairly new.

Nevertheless, companies like MarketMuse are finding profitable ways for companies to integrate AI into marketing procedures. In a recent webinar, the brand highlighted how many ways AI is already impacting marketing.

This includes front-end applications, such as constructing buyer personas and creating data-driven content.

It also involves back-end analysis, such as reviewing data to discover insights that can inform future marketing decisions. While computing is already a big part of marketing, intelligent technology is taking marketing strategy to the next level.

2. Trucking

When AI is brought up in conversation, it often has to do with self-driving cars.

From praise of their potential to concerns over safety, one way or another, consumer-focused cars dominate the autonomous automobile conversation.

This focus on the end-user version of the product has kept the self-driving car concept in the “in development” stage.

In the minds of most people, the commercial reality of a self-driving car available to the public still remains years away. But there’s another area where self-driving technology is officially becoming a day-to-day reality: trucking.

In late 2021, a fully autonomous truck made an 80-minute, 80-mile drive between Tucson and Phoenix. The vehicle’s AI system, which was using TuSimple’s ADS (Autonomous Driving System) software, did 100% of the driving. While it may not be splashy news, this heralds a new era in the supply chain that quietly keeps the world going around each day.

3. Customer Service

Customer service is an area that is often negatively associated with AI. After all, most individuals who are calling a contact center don’t want to wade through canned messages and clunky menus to solve their problems.

However, equating the difficult automated systems of the past to the application of new artificial intelligence isn’t just incorrect. It’s misleading.

AI replaces predetermined messages with a system that can take in new information, process it, and decide what is best to do in each scenario.

Brands like Five9 wisely point out that AI applications in a contact center should be practical and productivity-focused. The company’s IVA (Intelligent Virtual Agent) and Agent Assist are two AI applications that provide targeted and effective ways to address customer needs — whether that’s by connecting them with the best agent or solving a problem via the software itself.

4. Agriculture

Farming is an occupation as old as civilization itself. No matter what tools or machines were being used, though, agriculture has always been driven by one key element: human labor.

AI is officially beginning to make that supposition obsolete.

Kathleen Walch, managing partner and principal analyst at the AI-focused research and advisory firm Cognilytica, points out multiple ways that AI is already revolutionizing how farmers handle their crops. As with so many other industries, this starts with analytics.

Farm data enables farmers to keep an eye on countless elements, from the weather to soil conditions, all in real-time. They can also use AI to improve harvest quality and accuracy. And, of course, AI bots are already working alongside human laborers, providing a 24-7 workforce that helps replace ongoing labor shortages.

The Future and Artificial Intelligence

Artificial intelligence isn’t just another form of technology. It’s the crossroads where tech and human innovation meet.

AI marks the ability of computers and software to take in previously unknown information. Those machines can then analyze it, and make a competent and correct decision based on that input.

This incredible advancement has much more than entertainment value or personal application. It is already busily impacting the world behind the scenes in more ways than one.

In business, areas like marketing and customer service are implementing AI to improve customer experiences and increase their bottom line.

The supply chain is already beginning to deploy self-driving trucks. These vehicles can manage the entire driving portion of moving goods and resources from point A to point B.

Even something as critical as agriculture is already benefiting from the ability to have a computer gather and analyze data and then help make decisions. Oh, and their ability to pick the right weeds in a field helps, too.

While all of these are impressive first steps, they’re still just that, first steps. The truth is, AI is still in its infancy. The wide-sweeping application of AI tech will only grow from here. There’s no doubt that it will continue to rewrite life as we know it — either openly or behind the scenes — as it does so.

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