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It looks like the days of 4870/275 for under $150 are long gone and won't come back. http://www.extremetech.com/computing/123529-nvidia-deeply-unhappy-with-tsmc-claims-22nm-essentially-worthless It's getting harder and harder to switch to a new process node, and the costs are racking up, so in turn ...

7970 is definetely a good card overall. Great performance for the size and some really good features like ZeroCore that come in handy. If you just compare it to a 580 3GB it's definetely worth the price, and it most certainly will sell at that price too. Considering the initial production quantities...