Captain Ned wrote:
No, the US just learned to desire higher-quality cheese over the plastic gov't stuff.
Yeah, reading the article carefully it sounds like the problem is that liquid milk and softer processed
cheeses are relatively fungible from the production side, but neither one is selling well enough to diminish the milk oversupply. Our household eats a decent amount of cheese but I can't remember the last time I bought, say, Velveeta or American Sliced at the grocery store. (String cheese, yes, but that's unavoidable when there's a high-energy 2yo underfoot.) Harder cheeses require more specialized equipment, storage, and patience to produce and bring to market.
This may also explain why Tillamook is expanding so aggressively from the PNW and West Coast into the central western states. The selection of their cheese and ice cream seems to increase at local grocery every month or three.