I think it's important to think about the demographic that needed to target to bring revenues back to the site. I know people are bemoaning Youtube and streaming reviews, but that's how the current wave of hardware enthusiasts digests their information. As is the case with many internet communities, TR and these forums are really a snapshot of how people interacted with the internet 10-15+ years ago. Most teenagers and young adults who getting into the hardware enthusiast hobby are relying on video formats, not longform. That's just the norm now; when we all started sites like TR were the norm. I'm sure in 20+ years when we're slapping on VR headsets to watch hardware demonstrations, all the Youtubers/Twitchers will be advocating for videos being the superior choice
Tech site are dying. Arse is a mere shadow of its former self. No idea about Anand I never really went there after my first brush with them was off putting. Tom's Adware was the first to commercialize and when they did that I never went back (life is too short to read a review at one sentence per page, even if I have followed the site since their first week/month.). [H] I assumed died years ago, last time I went there I was milling Alpha sinks to pour in molten silver and looking at welding stainless pipe and using a vane pump to do mercury liquid cooling. Is Blues News still around? Polycount didn't seem to do game models last time I went there, more than a decade ago. Is Overclockers still around?
The sites all age and either vanish or become cliquish and thus alienating to new people (and some current members who will bleed away). As population drops off subscriptions lose their ability to support.
I took a ban here and never came back. One of the first wave here and that was it for me. I will still come here to look at build recommendations (and use the newegg links)
Now you have to youtube to support your site. Post vid and talk about the "links to more in depth stuff at TR below".
For success you also have to sell your soul. A smart video channel will get less than 10% of the viewers of a channel designed for mongoloids. Compare Today I Learned to Logan Paul or Pewdiepie (or anyone who is making their income reviewing vapes.. Holy hive of scum and villainy Batman!). Compare Food Wishes to Epic Meal Time (High effort quality has half the subs of low effort stupid).
Big subscriber count depends on being so over expressive and stupid that people are sure you are drunk and have just experienced profound brain trauma (no one should trusts people with profound brain trauma to explain how to build a PC) . So encouraging stupidity = $$$. Cash for crimes against humanity. Well the other option is "Hot Chicks in Sexy Clothes"... or "Accessible Chicks".. still selling your soul here.
Now if it is just enough cash to keep the lights on? What will set you apart from all the people who were in on the Youtube ground floor years ago?
Comedy is right out (I took my ban explaining about judges being comedicly challenged, for an upcoming contest.). First rule of comedy is "You are NEVER allowed to steal jokes"
News aggregation? You need daily videos for quite a while so this is an possibility. It is quick to do editorials about other news.
Technical stuff is assumed but you can't do a new build guide every day. The raw amount of time just to do a new review every day would kill whoever tries to do that.
Streaming games on the weekend? Just have good conversation while you do it.
Add in game reviews?
Sell your soul and become the idiot tech channel? Are you prepared to never feel clean again? Are you prepared to act profoundly brain damaged? Are you OK doing an episode on "vomit cooling your CPU"? Can you stage hardware fires? Can you stage injuries? Are you willing to wear a stupid looking hat like the vape reviewers do?
When is the cash needed? Do you have a year to grow your Youtube channel?
Well off to look for the build guides, my Sandy Bridge has decided it will no longer overclock and the drop from 5ghz is making games unplayable. With the other things getting hinky I suspect the MB is on the way out.
Ah yes, this brings up the point that a site dedicated to something like building PCs may need to expand as some of only build a new one every 5-10 years (if you have great overclocking options). Not a lot of regular attendance for that. I suspect that is why Arse does all the news aggregation.