Rather expensive system for how much beer it appears to be capable of making (based on the size of the tiny keg pictured in the CNet article). And if you want to have more than one kind of beer on tap you'll still need to spring for extra kegs, which won't come cheap.
They're clearly targeting a specific niche - people who want to dabble in homebrewing, but are severely space-constrained and/or want a machine to do all of the thinking/work for them, and have more disposable income than they know what to do with. I have no idea how large that niche is...
Edit: Hmm... web page says it can deal with up to 9 lbs of grain. That's actually enough to do a full-size (5 gallon) batch of moderate-strength beer, so maybe it can actually do a larger batch than the keg in the CNet picture. Picture on the pre-order page also shows a larger keg.
Edit 2: So if it works as advertised, I'd say it is an interesting (but still rather expensive, even if it can do a full-size batch) piece of gear.
If the world isn't making sense to you, you're either drinking too much or not drinking enough.