Ignoring the sexual connotations; Models are used to represent "perfection", a sleek healthy body that has no excess fat or negative features (and yes, some are way too thin for my tastes). If they were to model an "average" person, would I think expect the thing they are selling to be "average" too? I don't want to buy average, I want to buy perfection, even if I'm not myself.
I might be jaded, or I'm too busy analyzing the sales pitch, but that model is just an airbrushed fantasy. She's no more attractive than a well styled appliance. Actually, it might help if she could actually ride at a high level, and they showed her doing so.
Here's something interesting I found the other day talking about this subject. Upworthy: A Catalog That Believes Reality Can Sell Clothes Better Than Photoshop (http://www.upworthy.com/a-catalog-that- ... hop?c=ufb1
Honda did the motorcycle industry a huge service when it launched the "you meet the nicest ppl on a Honda", it was wildly successful in boosting overall industry sales and in raising the image of the motorcycle industry, since then everyone has eagerly jumped right back into the toilet and taken ownership of it.... it's why the Honda campaign is the only one I remember.
Surely you remember the on going Harley-Davidson campaign. "Buying our junk and pretend you're an anti-social a**h*le who has little need for authority even thought you're a limp wristed middle manager without an ounce of rebellion who only rides on 'nice' days on the weekend, and if anyone questions your authenticity, we have more junk to take care of that."
Honda is getting back to that. They motorcycles they've been releasing lately are really very practical rather then the juiced up toys of years past.
I don't know why feminists would get so mad about something like this. It's a clear exercise of their power over men, by men. It's men admitting that women hold an enormous amount of power over men and can exercise it at their will to do things we normally wouldn't. I mean sure, she is clearly not the average lady, but if your frustration is pure jealousy then even you are buying into the power of an attractive woman.
Basically, ugly women are jealous of pretty women. It happens all the time in real life when women get catty (ooo, sexist term!) toward one another.
This does happen, but the complaint is more about enforcing the idea that women are only valuable because of their looks. However, this ad campaign exploits men far more then it degrades women. It's a siren song, a honeypot. They dangle this attractive model out there, and take advantage of the poor suckers who wander in. It's manipulative, so their outrage is warranted. They just didn't voice the correct reason.
As for the model, she took the assignment. She could have turned it down, but she decided she would take it. I can't speak for her motives, but I'm sure she has her own reasons for taking the assignment.
A logical person often finds the most simple answer to a question is the correct one. If 99% of the data that comes across your path says "ugly women are jealous of hot ones", then that is the theory you go with. You can surely bring up some exceptions, and in the scientific world they are called outliers.
That's a symptom, and not a cause. Women are jealous because they are insecure, and they are insecure because they have been told by society that physical standards are the only thing that matter for a women. If the women is not up to society's standards of beauty, then she is worthless. This is the core of sexual objectification. This of course isn't true, and men are much less picky then women think they are about physical standards. Moreover, it's the other things that will sustain relationships since the initial physical rush will fade.
However, "beautiful" people do get treated better, and sex is a powerful tool. A little flirting and some tight pants will grease the wheels a little bit in certain situations.