Personal computing discussed

Moderators: Captain Ned, emkubed

 
just brew it!
Gold subscriber
Administrator
Topic Author
Posts: 48978
Joined: Tue Aug 20, 2002 10:51 pm
Location: Somewhere, having a beer

Strange AMD goings-on

Tue Aug 19, 2014 8:21 am

http://arstechnica.com/gadgets/2014/08/ ... -own-ssds/

Unclear whether they are just using OCZ's controller in their own design, or if they are farming out all design and production to OCZ/Toshiba. Given how thin AMD is spread already, i'm betting on the latter.

What next, AMD-branded PSUs? It almost feels like their "Plan B" if they end up exiting the CPU market is to be the next Corsair.
Nostalgia isn't what it used to be.
 
Damage
TR Staff
Posts: 1778
Joined: Wed Dec 26, 2001 7:00 pm
Location: Lee's Summit, Missouri, USA
Contact:

Re: Strange AMD goings-on

Tue Aug 19, 2014 8:37 am

Scott Wasson - "Damage"
 
just brew it!
Gold subscriber
Administrator
Topic Author
Posts: 48978
Joined: Tue Aug 20, 2002 10:51 pm
Location: Somewhere, having a beer

Re: Strange AMD goings-on

Tue Aug 19, 2014 9:14 am

D'oh! I should check the front page articles before starting threads like this! :lol:
Nostalgia isn't what it used to be.
 
ronch
Graphmaster Gerbil
Posts: 1095
Joined: Mon Apr 06, 2009 7:55 am

Re: Strange AMD goings-on

Tue Aug 19, 2014 9:54 am

Very strange indeed. I wonder what they plan to do trying to put the Radeon brand on everything they could. What next, Radeon mice and keyboards?
NEC V20 > AMD Am386DX-40 > AMD Am486DX2-66 > Intel Pentium-200 > Cyrix 6x86MX-PR233 > AMD K6-2/450 > AMD Athlon 800 > Intel Pentium 4 2.8C > AMD Athlon 64 X2 4800 > AMD Phenom II X3 720 > AMD FX-8350 > RYZEN?
 
kvndoom
Silver subscriber
Minister of Gerbil Affairs
Posts: 2631
Joined: Sat Feb 28, 2004 11:47 pm
Location: Communistwealth of Virginia

Re: Strange AMD goings-on

Tue Aug 19, 2014 10:18 am

ronch wrote:
Very strange indeed. I wonder what they plan to do trying to put the Radeon brand on everything they could. What next, Radeon mice and keyboards?

If they could bring back the Sidewinder line, that'd be awesome.

Of course that'll never happen, because xbox.
"No I don't want the Ask toolbar! No I don't want Bing as my default search! No I don't want to make Chrome my default browser!"
"Good grief, man! WHAT are you trying to install on that poor computer?"
"Antivirus."
 
Kougar
Silver subscriber
Gerbil Jedi
Posts: 1955
Joined: Tue Dec 02, 2008 2:12 am
Location: Texas

Re: Strange AMD goings-on

Tue Aug 19, 2014 11:11 pm

It's not strange at all from AMD's perspective. AMD indicated its memory branding was a "success", and if they turn a profit in memory without owning a fab then they sure as heck can do so in SSDs.

What is strange to me, is why did OCZ agree to this? I disagree with the slide saying the R7 SSD slots between the Vector and Vertex brands, at the end of the day the market is mostly price sensitive as non-enthusiasts are making the purchases. Although gamers tend to be the least price-sensitive slice of the market pie I guess. But again the R7 is now competing against OCZ products...

So my question is, did AMD give OCZ a really nice deal on sold drives? Or did OCZ Storage Solutions see this as a means to showcase that they are no longer OCZ Technology and are a reliable company now? Because if AMD will put their brand name on OCZ products, that's gotta say something to average consumers right? I have the feeling there was a little of both going on.
 
LostCat
Gerbil Jedi
Posts: 1755
Joined: Thu Aug 26, 2004 6:18 am
Location: Alphanumeric symbols.

Re: Strange AMD goings-on

Tue Aug 19, 2014 11:22 pm

Toshiba probably recognizes that OCZs brand is tainted, whether the quality is good or not (which IMO it has been for some time.)

It's possible Toshiba even gets some other perks out of this...though I haven't noticed them being a super AMD supporter, I can't say I follow them very well either. I wouldn't know.
I'm a reasonable human being...at least once a year. Most other times I'm a catgirl.
 
NovusBogus
Silver subscriber
Graphmaster Gerbil
Posts: 1176
Joined: Sun Jan 06, 2013 12:37 am

Re: Strange AMD goings-on

Tue Aug 19, 2014 11:26 pm

Toshiba already sells flash to third parties so it's not new territory for them.
 
the
Gold subscriber
Gerbil Elite
Posts: 829
Joined: Tue Jun 29, 2010 2:26 am

Re: Strange AMD goings-on

Wed Aug 20, 2014 1:09 am

It doesn't surprise me that AMD is sourcing 3rd party designs that are then sold under their branding. It saves a lot of development resources, something AMD is very short on. If those products do take off, then AMD can later decide to move development in-house and start to refine parts toward a larger optimized Radeon platform.
Dual Opteron 6376, 96 GB DDR3, Asus KGPE-D16, GTX 970
Mac Pro Dual Xeon E5645, 48 GB DDR3, GTX 770
Core i7 3930K@4.2 Ghz, 32 GB DDR3, GA-X79-UP5-Wifi
Core i7 2600K@4.4 Ghz, 16 GB DDR3, GTX 970, GA-X68XP-UD4
 
Kougar
Silver subscriber
Gerbil Jedi
Posts: 1955
Joined: Tue Dec 02, 2008 2:12 am
Location: Texas

Re: Strange AMD goings-on

Wed Aug 20, 2014 11:02 pm

NovusBogus wrote:
Toshiba already sells flash to third parties so it's not new territory for them.


There's a difference between selling NAND on the open market, and literally building and Q&A'ing an entire SSD with in-house firmware, controller, and NAND and then rebadging it as a competing product to sell (and service) through your own distribution network. I'm sure OCZ got a favorable arrangement out of this, but now I think they also wanted to show off the AMD branding.
 
ronch
Graphmaster Gerbil
Posts: 1095
Joined: Mon Apr 06, 2009 7:55 am

Re: Strange AMD goings-on

Sat Aug 23, 2014 3:32 pm

I think AMD shopped around for the sweetest deal they could get, and OCZ, knowing their image has been tainted and wants to sell as many drives as they could, gave AMD an offer they can't refuse despite letting people know the drive is actually made by a tainted company. As part of the deal, OCZ also wanted to put its name -- albeit on the undersides -- of the products. I think OCZ is aware of its past mistakes and vows to make better drives, and if it succeeds in vastly improving their quality, it stands to gain from the deal by hitching a ride on the Radeon brand that AMD seems to be so feverishly promoting these days. Use AMD to regain a foothold and sell stuff, then kick AMD out of the picture when people again associate OCZ as a maker of quality drives that actually made SSDs for AMD. Clever and sneaky.

Does this make sense?
NEC V20 > AMD Am386DX-40 > AMD Am486DX2-66 > Intel Pentium-200 > Cyrix 6x86MX-PR233 > AMD K6-2/450 > AMD Athlon 800 > Intel Pentium 4 2.8C > AMD Athlon 64 X2 4800 > AMD Phenom II X3 720 > AMD FX-8350 > RYZEN?
 
LostCat
Gerbil Jedi
Posts: 1755
Joined: Thu Aug 26, 2004 6:18 am
Location: Alphanumeric symbols.

Re: Strange AMD goings-on

Sat Aug 23, 2014 6:16 pm

I don't know about anything before that (except the original Sandforces, which needed like 4,000 firmware updates ;) ) but my Vertex 4 was pretty much flawless. Advertised an adapter on Newegg it didn't actually come with though, so long story short it has a broken SATA finger and I need to see if they'll still take it back. The electronics still work fine...if I could actually access them.
I'm a reasonable human being...at least once a year. Most other times I'm a catgirl.
 
ThatStupidCat
Gerbil Team Leader
Posts: 272
Joined: Wed Jul 03, 2013 11:18 am
Location: your litterbox

Re: Strange AMD goings-on

Mon Aug 25, 2014 7:24 am

I haven't had time to look but wasn't OCZ bought out or was it just part of the company. Never kept track of this. Anyway, interesting to see OCZ SSDs called ARC. I'll wait and see how these work out. OCZ and SSD has a bad rep in my mind but these new drives might just change my mind. Will see.
I'm clueless about computers.
Smoking catnip in the litterbox.
 
just brew it!
Gold subscriber
Administrator
Topic Author
Posts: 48978
Joined: Tue Aug 20, 2002 10:51 pm
Location: Somewhere, having a beer

Re: Strange AMD goings-on

Mon Aug 25, 2014 7:45 am

ThatStupidCat wrote:
I haven't had time to look but wasn't OCZ bought out or was it just part of the company.

OCZ filed for bankruptcy, and sold its SSD assets to Toshiba, with the proceeds used to pay off creditors. The remaining zombie corpse was renamed to ZCO Liquidating Corporation; given the name, I imagine its sole purpose is to dispose of OCZ's remaining assets. The power supply division was sold off to (or spun off as, it is not entirely clear which) an outfit called Firepower Technology. Aside from the SSDs and PSUs, did they *have* anything else that wasn't just generic/re-branded gear with an OCZ sticker slapped on it?

Assorted linkage:
http://biz.yahoo.com/e/140127/ocztq8-k.html
http://ocz.com/consumer/company/newsroo ... -solutions
http://www.firepower-technology.com/
Nostalgia isn't what it used to be.
 
ThatStupidCat
Gerbil Team Leader
Posts: 272
Joined: Wed Jul 03, 2013 11:18 am
Location: your litterbox

Re: Strange AMD goings-on

Mon Aug 25, 2014 9:06 am

Thanks for the links and the info. Sad to see that because they were very quick to replace the one PSU that went bad on me. I never did touch their SSDs. There were too many model # changes for my taste.
I'm clueless about computers.
Smoking catnip in the litterbox.
 
geekl33tgamer
Graphmaster Gerbil
Posts: 1015
Joined: Tue Aug 25, 2009 7:25 pm
Location: England
Contact:

Re: Strange AMD goings-on

Sat Aug 30, 2014 3:12 am

ThatStupidCat wrote:
Sad to see that because they were very quick to replace the one PSU that went bad on me. I never did touch their SSDs.

IMO, they were probably fast to replace product returns because it was so well rehearsed. I had OCZ DDR2 RAM's some 5 years ago now, and they ran so hot at stock speeds, when they were in my motherboard, the thermal goo that held the heat spreader on melted down into the RAM sockets and the spreader's fell off.

Never bought another OCZ product again.
Mega Beast - Intel i7 4790K | Gigabyte Z97X-UD3H-BK | 32GB DDR3 | SLI GTX 1070 | Samsung 850 Evo 1TB
Mini Beast - Intel C2E QX9770 | Gigabyte X48T-DQ6 | 16GB DDR3 | KFA2 LP GTX 750Ti | Seagate 2TB SSHD

Who is online

Users browsing this forum: No registered users and 9 guests