What principle is that?
I checked the page, read some of the text, saw the video, their site. I'm still not sure what it's supposed to be. Retro software-rendered 3D that has something to do with Oculus VR? I find that not stating plainly what it is is quite annoying.
I'm with Meerkt.
Worse still, it's procedural; They say "endless replay value" but I've always been put off by procedural level generation because it doesn't take me long to recognise the common building blocks, and then it's just a loop of familiar bits on shuffle, which has the exact opposite effect to me of making the game feel infinitely vast. It feels needlessly small.