I'm always amazed at the stupid game development that goes on in their industry: absurd goals with open-ended development, large investment pools, and building (nearly compounding) debt. There are of course exceptions to this with small yet good development teams, moderately-well researched desires from various gaming communities, tight development with clear deadlines, etc..
This however takes that target-marketing to another level (on a do-or-die basis):
https://www.engadget.com/2017/03/06/con ... ankruptcy/
