Yeah, interesting (ta for the link), but ... the X looks great, but it's £1000, £1200 including AppleCare. The original iPhone was £250. And my disposable income certainly hasn't gone up by 300% in 10 years.
Maybe what would have been radical would have been covering the £250, or at least the <£500, phone market with something radical too.
Think about how radical Apple was back then, in ~6 months it launched the iPhone, iPod Touch, and MacBook Air, all amazing devices at the time.
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