Yeah, the wording of the article is somewhat confusing if you're accustomed to thinking of an "application" as a single program. In this context it really means the entire application stack, for big cloud providers like Google and Amazon. That includes OS, device drivers, firmware on enterprise gear like SAS controllers and 10Gb+ NICs, and (possibly) a virtualization solution (depending on the role of the server).
TBH it's just a lousy article all around. Although they're talking about Zen Opterons, the pic at the top of the article is a marketing slide for AMD's ARM based server chip; and there's some brain-dead paraphrasing of statements from AMD, like "a higher core count matters as servers can do more".
Does anyone actually care about PCWorld anymore?