is top notch in all areas including fan controls and included software. You really can't go wrong with them, but their price is also the highest. I am a new fan of ASRock, have a look at this comparison
of mATX and ATX boards toward the top of your price range and a couple cheaper offerings. ASRock has an excellent Price/Performance/Features ratio in all their products. If you're looking for tip-top features and controls and arent afraid of paying a little more...ASUS, if you want something that gives more tangible value, skip MSI and Gigabyte and go ASRock. ASRock's value advantage really only shows through when you back down to or below the two cheaper models I linked though. Their higher end boards dont exactly shine on any given front, but are instead average across all metrics.
Main: i5-3570K, ASRock Z77 Pro4-M, MSI RX480 8G, 500GB Crucial BX100, 2 TB Samsung EcoGreen F4, 16GB 1600MHz G.Skill @1.25V, EVGA 550-G2, Silverstone PS07B
HTPC: A8-5600K, MSI FM2-A75IA-E53, 4TB Seagate SSHD, 8GB 1866MHz G.Skill, Crosley D-25 Case Mod