The rumors were sadly true.
Points for Fudzilla.
I'll never understand this attitude. Last time I checked, AMD isn't a charity. The initial price is set based on what they think people are willing to pay for the card. If they guess high out of the gate, they drop the price quickly. It's just business. If they don't profit from their toil, then they cease to exist. If you don't like the release prices, just wait patiently until they drop and you feel better about purchasing. There isn't any reason to feel like you got shafted because they want more for the card now than you were willing to spend on it. Even the subject of this thread reads like AMD owes it to us to give us their work for less than people are willing to pay for it. Good grief.
I think you could understand the attitude if you really tried - understanding it doesn't mean you agree with it.
It seems worth quoting myself from the 7770 review comments at this point...
As I've said, sometimes the real problem is my expectations. I want every product launch to be an 8800 GT - a sea change in the price / performance ratio. That's not realistic, I know. But I can't fault myself for wanting a product launch to exhibit even just a skosh of an improvement in price / performance too. I don't think a skosh of disappointment with either the price or the performance is unreasonable here.
I keep going back to what Hattig said how if this has 12 CUs instead of 10 it probably would have seemed so much better.
And yet, your point stands and I think you're right - 6 months from now the 7770 will probably settle to a fairly superb price point.
Edit: I hope it doesn't take eons for Nvidia to come up with a good counter the way it did for the 5770.
To get rid of all drama and hyperbole for a moment:
I want AMD to be successful and profitable. AMD doesn't owe me a damn thing - they can create whatever they want and price it at whatever they want. I'll always buy what I find value in. AMD added a lot to this product on all fronts except gaming performance and there is a lot to be said for that, but there's no cause for excitement over the performance it brings and the price it brings it at. AMD is under no obligation to excite me, and I'm under no obligation to buy AMD's products. Nor am I obligated to keep my mouth shut if I'm disappointed, frankly, though I'm sure a few people a little less nonplussed if I did.
But if you want people to only talk about the good and happy things and say nothing of any disappointment, I think that is as unrealistic as anything else.
I'll just put it this way to remove all of the "AMD would / should / could", telling AMD what to do kind of thing:
At $160, there's no chance I'd recommend the 7770 - 6850 or 6870 would be far better deals for the gamer. I'd give a begrudging recommendation at $140 (it's better than a 6850 at the same price). At $120 I'd dub it "The Golden Child".