..you've made me reconsider a few options, TY
I should probably add a bit more information about the choices..
1st: everything is cherry-picked price-wise. I may have of missed some less expensive sources, but it should be close. Partpicker Canada should be able to help with pricing if you don't want to have it shipped to somewhere in the US (Buffalo address?) and bring it back over the boarder as: "I've had this system for a while now sir".. (take old system to US for "Lan Party" and bring back new system from "Lan party".)
2nd: The case and cooler is just a personal choice, cases are largely about aesthetics but also concern space (cabling/cooler-space/card-space). The cooler can be done nearly as well (to a point) with the very best air coolers, and they are often similarly priced to this water-cooler. As long as you "back-off" the over-clocking enough from its "barely-posts" point, air cooling should be fine (so long as the case has sufficient air-flow and the ambient temp.s of the room are low enough).
3rd: If you turn-up the draw-distance in games (which is sometimes a default setting with generic "Ultra" performance settings in a game), higher freq. memory can make a significant difference with performance - like 10-15% improvement in FPS. Of course just because memory is "DDR 2400" (or lower) doesn't mean that the particular modules can't be raised in freq.. still, the higher rated freq. modules *should* have a better shot of at least obtaining the rated freq. of the module. ALSO, it's often not a huge difference in price between some of the higher freq. memory and the lowest freq. memory - soooo, it's even more of "cherry-pick" process.
4th: The amount of memory chosen was just based on your build-spec.. The fact is, unless you have some particular reason for extra memory (like multi-tasking with multiple applications running at the same time), you don't really benefit with more than 16 gig (for a Window's gaming system). As far as 2 modules of 16 gig as opposed to 4 of 8 gig, it leaves open the option for expanding in the future IF you decide you need more.
5th: The choice in power supply was: full modular, at least 500 watts, long warranty/good manufacturer (generally), and of course price. Rebates on power supplies are almost obligatory (to achieve a good net price). NOTE: be wary about how the rebate "works" to make sure you get your money's-worth.
6th: The SSD is MLC, not TLC, and it's a large capacity SSD with a decent rep..
7th: The video card is in stock and the lowest price (with 10 rebate) for the 1070 while also having very good overclocking.
8th: The monitor is well-suited to the video card (resolution/high refresh-rate/g-sync) while being nice and large (which literally makes a huge difference to game-play enjoyment). It's also got ultra low motion blur for games where you need enhanced clarity with fast movement so long as you have really high frame-rates (..and because the resolution isn't as high - that will be more often with the 1070).
Yeah, had some spare time Saturday Night..
Partpicker Canada listings:
Basic build proposed originally with some modifications:http://ca.pcpartpicker.com/list/Yg33Z8
-with the alternate build the monitor has a much finer pixel grouping/dot pitch, (..some people find the visible "pixels" highly annoying with the 35" lower res. monitors), leading to increased clarity (particularly with text). Refresh rate's not even half as capable, nor is there G-Sync. Higher resolution, so more "desktop space". To drive that extra resolution (even if it at lower FPS), the 1080 is selected instead of the 1070. Still, less expensive overall because the monitor is substantially less expensive.
Performance with higher res. and 1080 (game settings dependent):https://www.youtube.com/watch?v=oxvCRiz61to
Some of the Canadian pricing is just to high - particularly the cooler (..so a less expensive air cooler should be selected instead to save money). Also tried to save money elsewhere like with the memory (down to 2400).