Yeah, they started doing that a couple years ago. First they tried to strech it out over a week, and now it's like they're trying to make a whole month out of it. The more deals the better I guess, although it seems like I haven't found anything super-amazing for a while now. It makes it a good time to sell spare parts I've acquired from a years worth of being a hardware junkie though.
Do not meddle in the affairs of archers, for they are subtle and you won't hear them coming.