Not a bad price..
I'm hoping that's an understatement.
I was going to get a 1070, but it really only offers about a third of an improvement in performance. It is a substantial performance increase for people with high refresh rate monitors, or people playing a 1440P (or more), but at 1080P it's a hard sell - particularly when this is about 1/3 the price (w/ this deal). Basically I can "pocket" the difference I would have spent on the 1070 and in two (GPU) generations use that difference saved for something much better.
BTW - I remember reading that the card, despite its low base clock, overclocks about the same as any other 1060.
The amount of memory doesn't seem to be too much of a limiting factor. It seems to be about the amount of textures for most games, so if you have game settings on very high with regard to textures then it can overwhelm the memory capacity. Lots of people have noticed this with a large grouping of texture packs and Skyrim. Also,https://www.youtube.com/watch?v=y1RWItff0eQ
-cut scene sequences seem particularly demanding in some cases.