That's actually ridiculously cheap, not "good lord expensive", given the capabilities. Red One certainly has the look of something with the ability to undercut the competition in a huge way and really deliver the goods at a low cost.
Realize that full-functioned still cameras of the same pixel resolution at 9 fps (no idea how the per-pixel quality and sensitivity compares) go for up to almost 1/3 the price of the Red One, which purports to offer that resolution at 60FPS.
I was more or less considering the cost of the system. I figured by the time you bought the camera, some lenses, the handles, mounts, port options, viewfinder or screen, power sources, and some usable storage, you would be in the $120,000 - $200,000 range. Crap I forgot about the $8000 editing system for a MAC only.
Your point is valid though this stuff is getting down in the range of where it can be rented and used. I am glad to see it.