Mr. Nishida: What people don't realize is that Hollywood studios are going to release new titles not just for Blu-ray but for standard DVDs as well, and there are a far greater number of current-generation DVD players out there. If you watch standard DVDs on our players, the images are of very high quality because they include an "upconverting" feature. And we're going to improve this even more, so that consumers won't be able to tell the difference from HD DVD images.
I'm sorry, what? You lost the format war, so now you're telling us that HD isn't all that anyway? You're telling us that you can make upconverting players that will be just as good as true HD players? If that's the case, why'd you invest millions in HD-DVD, you dumbass? OMG, can you say "sour grapes"? Does anyone honestly believe this crap?